Digital Marketing Executive

Company Description ICE Technology Lab is a renowned leader in the IT training industry, recognized for developing globally competent professionals with advanced skill sets, knowledge, and deliverability. Our industry-centric and job-oriented IT courses have enabled freshers to secure lucrative jobs and experienced professionals to advance their careers. Our courses are designed and delivered by industry consultants, providing students with an in-depth understanding of technology, practical applications, and opportunities for real-time projects. Guest lectures by industry tech experts further enhance learning by offering insights on trends and guidance on real-life projects. Role Description This is a full-time on-site role for a Digital Marketing Executive located in Patna. The Digital Marketing Executive will be responsible for executing social media marketing campaigns, creating web content, conducting web analytics, and developing comprehensive marketing strategies. Daily tasks include content creation, monitoring and analyzing marketing campaigns, and maintaining effective communication within the team. The role demands creativity, data-driven decision-making, and strategic planning to enhance the company's online presence and engagement. Qualifications Proficiency in Marketing and developing comprehensive marketing strategies Strong Communication skills and experience in Social Media Marketing Expertise in Web Content Writing and creating engaging content Knowledge of Web Analytics and the ability to analyze data to inform decisions Excellent written and verbal communication skills Ability to work independently and collaboratively with a team Bachelor's degree in Marketing, Communications, or related field Experience in the IT industry is a plus Show more Show less