Digital Marketing Executive (Google & Social Media)

Budget - 30K to 40K per month depending on the experience, skill set and attributes

Experience - 2–3 years of proven experience in running and managing ad campaigns on Google Ads (Search, Performance Max) and Meta Ads (Leads, Engagement, Retargeting).

results-driven Digital Marketing - Ads Specialist

Job Role

●      Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms.

●      Manage ad budgets effectively to generate quality leads with a strong ROI.

●      Implement conversion tracking, call tracking, and retargeting strategies.

●      Analyze campaign performance using tools like Google Analytics, Looker Studio, and Meta Business Suite to derive actionable insights.

●      Set up UTM parameters and deep links to ensure accurate attribution and reporting.

●      Work closely with the content and design team to guide ad creatives.

●      Coordinate with the operations and sales team for lead nurturing and feedback.

●      Maintain ad performance dashboards and share weekly/monthly reports.

●      Stay updated with algorithm changes and industry best practices.

Key Responsibilites

conversion tracking, GCLID, pixels, and lead attribution

Google Analytics 4, Tag Manager, Meta Events Manager

Looker Studio, Google Sheets

●      Knowledge of social media marketing across platforms to drive measurable results.

●      Strong analytical skills – ability to translate data into clear strategy.

●      Strong English communication skills (spoken and written).

●      Ability to work independently, manage time effectively, and take ownership.

healthcare or service-based businesses

Expertise in

●      Google Ads, Meta Business Suite, Google Analytics 4 (GA4), Tag Manager

●      Looker Studio, Google Sheets, Semrush, HubSpot, Mailchimp, Monday.com, Canva