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Digital Marketing Executive

Digital Marketing Executive

Focas

2 - 7 years

3 - 7 Lacs

Kolkata Mumbai New Delhi Hyderabad Pune Chennai Bengaluru

Posted:3 months ago| Platform:

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Skills Required

Health insurance Career development Legal Executive Media management Soft skills training Social media Research Marketing communication Digital Marketing Executive Recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

[{"Remote_Job":false , "Posting_Title":"Digital Marketing Executive" , "Legal_Employer":"Bernhard Schulte Shipmanagement (India) Private Ltd." , "Is_Locked":false , "City":"Mumbai" , "Industry":"Shipping / Marine" , "Job_Description":"

Purpose:

The Social Media Specialist assist with all aspects ofmanaging the assigned social media channel. He/she focuses on creating meaningful,engaging, and innovative content, as well as effectively interacting with the companyvarious online communities.

He/she supports in achieving the company business goalsset by internal stakeholders, particularly from recruitment to support ouremployer branding efforts.

Key Accountabilities:-

Supports the Social Media and Website Manager with the management of the social media platforms and implements agreed measures.

Plans, creates, and publishes meaningful, engaging, and innovative content for our social media presence. Develops and maintains an editorial plan well-balanced between campaigns and individual posts. Optimises the timing of publications based on demographics and annual events.

Conducts independently and proactively research to find interesting stories for content. Collaborates internally with subject matter experts to ensure a high-quality standard. Edits and proofreads content provided from other departments for accuracy, grammar, and style.

Interacts with our online communities in a proactive way. Responds to message and comments in a timely manner. Researches content from our audience (e.g. influencers) and engages with it.

Coordinates with internal stakeholders to ensure business goals are well supported. Keeps a particular focus on recruitment and employer branding and maintains a good relationship with relevant focal points.

Liaises with Group Communications on a regular basis to ensure all actions and projects are approved. Respects group guidelines and procedures at all times. Follows the agreed strategy.

Monitors and reports critical messages and comments immediately to the Social Media and Website Manager and involves Group Communication where necessary to avoid or manage crisis situations.

Assists in the preparation of relevant social media reports for our top management.

Assists maintaining the social media accounts and our social media management tool Sprout Social.

Conducts research to stay up-to-date with industry trends and best practices. Stay up-to-date with digital marketing trends and technologies to continuously improve content creation skills.

Requirements
Education and Qualifications:

Bachelor degree in social media, Digital Marketing, Communications or a similar field

Work Experience:

At least 2 years of experience in a similar role

Job-Specific Skills:

Fluency in English both written and spoken (Any other language is a plus)

Excellent story-telling skills. Ability to create engaging and compelling content

Excellent communication and collaboration skills

Good organisational and time management skills

Self-starter mentality, independent workstyle

Photography, Videography and Graphic Design knowledge is desired

Experience with Social Media Management tool such as Sprout Social, Hootsuite, Emplify, etc.

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Digital Marketing Executive