Digital Marketing Executive

Role Overview

Digital Marketing Executive

Key Responsibilities

1. SEO (Search Engine Optimization)

• Conduct on-page and off-page SEO activities to improve keyword rankings and website visibility.
  
• Perform keyword research, competitor analysis, and backlink strategy development.
  
• Collaborate with content and web teams to ensure SEO-friendly website structure and content optimization.
  
• Monitor Google Search Console and Analytics for website performance insights.
  

2. SEM & Paid Campaigns

• Plan, execute, and optimize campaigns.
  
• Track KPIs such as CTR, CPC, and conversion rates to ensure ROI-driven performance.
  
• Manage A/B testing for ad copies, creatives, and landing pages.
  

3. Social Media Marketing

• Create engaging social media content calendars aligned with brand objectives.
  
• Track engagement metrics and audience growth across platforms.
  

4. Content Marketing

• Write and Coordinate with the content team to create SEO-friendly blogs, case studies, and website content.
  
• Ideate campaign content around industry trends (AI, Mobile App Development, Digital Transformation, etc.).
  
• Manage blog publishing schedules and internal link-building strategies.
  

5. Email Marketing & Automation

• Plan and execute targeted B2B email campaigns using tools such as HubSpot, Mailchimp, or Zoho Campaigns.
  
• Build segmented mailing lists and track open rates, CTR, and conversions.
  
• Support lead nurturing workflows and CRM integration.
  

6. Analytics & Reporting

• Prepare weekly and monthly digital performance reports (SEO, Paid Ads, Social Media).
  
• Analyze traffic trends, keyword performance, and ROI from marketing initiatives.
  
• Recommend data-backed strategies for continuous improvement.
  

7. Website & Landing Page Optimization

• Work with designers and developers to improve website UX and lead capture funnels.
  
• Monitor heatmaps and analytics to identify conversion bottlenecks.

Requirements

Educational Qualification

• Bachelors degree in Marketing, Business, Communications, or a related field.
  
• Certification in Digital Marketing (Google, HubSpot, Meta, etc.) will be a plus.
  

Experience

• 1-3 years of experience in

  Digital Marketing

  , preferably in an

  IT / Software Services / B2B

  environment.

Technical Skills

• Knowledge of

  Google Ads, Google Analytics, Google Search Console, LinkedIn Campaign Manager

  .
• Proficiency in

  SEO tools

  such as Ahrefs, SEMrush, Moz, or Ubersuggest.
• Hands-on experience with

  social media scheduling and analytics tools

  (Hootsuite, Buffer, Meta Business Suite).
• Familiarity with

  WordPress, HubSpot, or other CMS platforms

  .
• Basic understanding of

  HTML, CSS

  , and

  website analytics tools

  is a plus.
• Basic design knowledge using Canva, Figma or Adobe is a plus.
  

Soft Skills

• Excellent written and verbal communication skills.
  
• Strong analytical and problem-solving ability.
  
• Creative thinker with an eye for detail.
  
• Ability to multitask, meet deadlines, and collaborate effectively across teams.

What We Offer

• Opportunity to work with a global client base across 15+ countries.
  
• Exposure to international B2B digital marketing campaigns.
  
• A collaborative, learning-oriented work environment.
  
• Professional growth opportunities through continuous training and mentorship.