Digital Marketing Executive

Company Description

PLAYOTEL Hotels introduces a modern and dynamic hotel experience designed to cater to young, tech-savvy, and fun-loving travelers seeking excitement and relaxation. Whether for business or leisure, PLAYOTEL provides a vibrant and rejuvenating atmosphere for guests. The brand focuses on creating moments of joy and comfort, offering an engaging environment that allows visitors to recharge and enjoy their stay to the fullest.

Role Description

This is a full-time on-site role for a Digital Marketing Executive, located in Indore. The Digital Marketing Executive will manage and execute digital marketing campaigns to enhance brand presence and drive customer engagement. Daily responsibilities include overseeing social media marketing initiatives, analyzing web performance metrics, creating and managing web content, and developing strategies to grow the hotel’s digital footprint. Collaboration with internal teams to ensure alignment with overall marketing objectives is central to the role.

Qualifications

• Proficiency in Marketing and Communication strategies to target diverse audiences effectively
• Experience in Social Media Marketing and Web Content Writing
• Knowledge of Web Analytics and tools to evaluate and optimize campaign performance
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Experience and strong knowledge of Search Engine Optimization
• Bachelor's degree in Marketing, Business, Communications, or a relevant field