Digital Marketing Executive

Miraki Tech

2 - 4 years

4 - 8 Lacs

hyderabad

Posted:4 hours ago| Platform:

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Skills Required

google analytics conduct keyword research digital marketing linkedin ads google ads ppc google tag manager paid marketing smm smo sem search engine marketing seo meta ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

digital marketing executive

Responsibilities:

Develop, launch, and manage
advertising campaigns across
Google Ads
(Search, Display, YouTube) and
Meta Ads
(Facebook, Instagram).
Conduct keyword research, audience segmentation, and competitor analysis
to create data-driven ad strategies.
Monitor and optimize campaigns
continuously to improve performance and ROI through
A/B testing, bid management,
and
budget adjustments.
Set up and track conversions, pixels, and remarketing campaigns
to ensure accurate performance measurement.
Collaborate with design and content teams
to develop
compelling ad creatives, visuals,
and
landing pages
suited for each platform.
Prepare and present performance reports
with clear, actionable insights for stakeholders.
Manage advertising budgets effectively
to maximize
ROAS
and achieve defined
KPIs.
Stay up to date
with the latest
digital marketing trends, platform updates,
and
best practices
across Google and Meta advertising ecosystems.

Required Skills & Qualifications

Experience:

2-4 years of proven experience
in managing
Google Ads
and
Meta Ads
campaigns.
Hands-on experience
with tools such as
Google Ads Manager, Meta Business Manager, Google Analytics,
and
Google Tag Manager.
Strong ability to
analyze data, derive actionable insights,
and
resolve performance issues.
Excellent
communication and presentation skills
for performance reporting and cross-team collaboration.
Deep understanding of
performance marketing, audience segmentation,
and
conversion tracking.
Basic
graphic design skills
or proven ability to
collaborate effectively
with creative teams.
Google Ads
and
Meta Ads certifications
preferred; considered an added advantage

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