Digital Marketing Executive

Job Title: Senior Digital Marketing Manager

Company: Fly Easy Tours (IATA Approved Travel Agency)
Location: Trivandrum, India
Employment Type: Full-time

About Us

Fly Easy Tours is an IATA-approved travel agency with Travel and Study Abroad offices in India and the United Kingdom. We provide personalised travel and education solutions to customers across global markets. Our mission is to make travel and study abroad experiences seamless, enjoyable, and memorable.

Job Summary

We are looking for a creative and results-driven Senior Digital Marketing Manager to lead and execute impactful marketing campaigns for Fly Easy Tours and Fly Easy Study Abroad. This role focuses on brand growth, lead generation, and campaign optimisation, with hands-on responsibility for content creation, social media, and multi-platform digital marketing.

Key Responsibilities

• Create engaging digital creatives including posters, flyers, and reels
• Plan, execute, and optimise digital marketing campaigns across Google, Meta, LinkedIn, and other platforms
• Develop and manage social media content, paid campaigns, and content calendars
• Drive lead generation campaigns on Google and Meta platforms
• Monitor campaign performance and optimise for ROI, conversions, and lead quality
• Manage email marketing campaigns
• Coordinate with design and content teams for high-quality creatives
• Analyse performance using Google Analytics, Search Console, and ad platform insights
• Stay updated with latest digital marketing trends and best practices

Required Skills & Qualifications

• Proven experience in digital marketing, preferably at a senior level
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads
• Hands-on experience in lead generation campaigns
• Proficiency in Google Analytics and Search Console
• Ability to manage multiple campaigns simultaneously
• Excellent analytical, planning, and execution skills
• Strong communication and coordination abilities

Preferred Skills

• Experience in Travel, Tourism, Study Abroad, or Service Industries
• Knowledge of CRM systems and marketing automation
• Basic knowledge of video editing and creative tools

What We Offer

• Competitive salary with performance-based incentives
• Career growth opportunities within a growing global brand
• Dynamic and supportive work environment
• Flexible working shifts

Job Types: Full-time, Permanent

Pay: ₹13,500.00 - ₹35,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 1 year (Preferred)

Location:

• Thiruvananthapuram, Kerala (Preferred)

Work Location: In person