Digital Marketing Executive

Job Summary
We are seeking a motivated and creative Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive traffic to our website.

Duties

• Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, email marketing, and social media.
• Utilize SEO tools to conduct keyword research and optimize website content for search engines.
• Manage Google Ads campaigns, including Google AdWords, to maximize ROI through effective performance marketing techniques.
• Create engaging content for websites, blogs, social media platforms, and email newsletters that aligns with brand messaging.
• Oversee social media management and advertising efforts on platforms such as Facebook to increase audience engagement.
• Analyze digital marketing performance using Google Analytics and other analytics tools to measure success and identify areas for improvement.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite.
• Implement conversion optimization strategies to enhance user experience on e-commerce platforms.
• Maintain and update content management systems (CMS) such as WordPress to ensure website accuracy and relevance.
• Stay current with industry trends in digital marketing, e-commerce, and technology advancements.

Qualifications

• Proven experience in digital marketing with a focus on SEO, SEM, social media marketing, and content creation.
• Proficiency in using SEO tools, Google Ads, Google Analytics, and email marketing platforms.
• Familiarity with HTML, CSS, JavaScript, SQL is a plus for managing website content effectively.
• Strong copywriting skills with the ability to create compelling content tailored for different audiences.
• Experience in B2B marketing strategies is preferred.
• Knowledge of graphic design principles using Adobe Photoshop or similar software is advantageous.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• A passion for staying updated on the latest trends in digital marketing. Join us as we continue to innovate in the digital space!

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month