Fenton Chemicals

Job Summary We are seeking a motivated and creative Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive traffic to our website. Duties Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, email marketing, and social media. Utilize SEO tools to conduct keyword research and optimize website content for search engines. Manage Google Ads campaigns, including Google AdWords, to maximize ROI through effective performance marketing techniques. Create engaging content for websites, blogs, social media platforms, and email newsletters that aligns with brand messaging. Oversee social media management and advertising efforts on platforms such as Facebook to increase audience engagement. Analyze digital marketing performance using Google Analytics and other analytics tools to measure success and identify areas for improvement. Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite. Implement conversion optimization strategies to enhance user experience on e-commerce platforms. Maintain and update content management systems (CMS) such as WordPress to ensure website accuracy and relevance. Stay current with industry trends in digital marketing, e-commerce, and technology advancements. Qualifications Proven experience in digital marketing with a focus on SEO, SEM, social media marketing, and content creation. Proficiency in using SEO tools, Google Ads, Google Analytics, and email marketing platforms. Familiarity with HTML, CSS, JavaScript, SQL is a plus for managing website content effectively. Strong copywriting skills with the ability to create compelling content tailored for different audiences. Experience in B2B marketing strategies is preferred. Knowledge of graphic design principles using Adobe Photoshop or similar software is advantageous. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. A passion for staying updated on the latest trends in digital marketing. Join us as we continue to innovate in the digital space! Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month

Job Objective: The Business Development Executive will be responsible for driving growth at Fenton Chemicals by generating B2B leads and expanding the customer base. This role involves sourcing leads through B2B portals, telecalling prospects, providing product samples, following up on leads, and supporting the planning and execution of exhibitions. The ideal candidate will be highly motivated, results-driven, and focused on building lasting relationships with clients while helping increase product adoption and sales. Key Responsibilities: B2B Lead Generation: Research and identify new business opportunities by sourcing leads through B2B portals, networking, and industry-specific resources. Lead Management: Actively manage leads from B2B portals, ensuring timely follow-up and qualification of prospects. Telecalling: Conduct outbound calls to potential clients to introduce products, gather relevant information, and qualify leads. Product Sampling: Coordinate and provide product samples to prospects, ensuring timely follow-up and gathering feedback to facilitate conversion. Follow-Up & Nurturing: Regularly follow up with leads to keep them engaged, build rapport, and move them through the sales pipeline. Exhibition Planning: Assist in planning and executing exhibitions to promote Fenton Chemicals' products, generate new leads, and expand the customer base. Customer Relationship Management: Build and maintain strong relationships with new and existing customers, ensuring a high level of satisfaction and fostering long-term business relationships. Key Performance Indicators (KPIs): Lead Conversion Rate: The percentage of leads that convert into customers. Lead Response Time: The time taken to respond to leads from B2B portals. Exhibition Lead Generation: Number of leads generated during exhibitions. Follow-Up Success Rate: Percentage of leads that progress through the sales pipeline. Sample Conversion Rate: Percentage of customers who place an order after receiving product samples. Required Skills & Qualifications: Excellent Communication Skills: Strong verbal and written communication abilities to interact effectively with potential clients and customers. Goal-Oriented: Focused on meeting and exceeding lead generation and sales targets. Sales & Negotiation Skills: Ability to persuade prospects, close deals, and negotiate terms that benefit both the company and customers. Problem-Solving: Ability to address customer queries, complaints, and objections promptly and professionally. Experience in B2B Sales: Previous experience in lead generation, telecalling, or sales, preferably in the chemicals or manufacturing industry. Tech-Savvy: Familiarity with CRM software for lead tracking and managing customer data (e.g., Salesforce, Zoho CRM). Desired Traits: Proactive: Take initiative and act without needing constant supervision. Resilient: Ability to handle rejection and continue pursuing goals with persistence. Customer-Centric: Always focused on providing value and maintaining positive client relationships. Team Player: Ability to collaborate with different teams and contribute to the success of the business. Benefits & Growth: Learning & Development: Access to ongoing training and growth opportunities within the company. Leadership Opportunities: Clear path for advancement into senior sales or managerial roles based on performance. Competitive Compensation: Attractive salary, performance-based incentives, and benefits package. Collaborative Culture: Work in a supportive and dynamic team environment. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month

Job Summary We are seeking a motivated and creative Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive traffic to our website. Duties Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, email marketing, and social media. Utilize SEO tools to conduct keyword research and optimize website content for search engines. Manage Google Ads campaigns, including Google AdWords, to maximize ROI through effective performance marketing techniques. Create engaging content for websites, blogs, social media platforms, and email newsletters that aligns with brand messaging. Oversee social media management and advertising efforts on platforms such as Facebook to increase audience engagement. Analyze digital marketing performance using Google Analytics and other analytics tools to measure success and identify areas for improvement. Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite. Implement conversion optimization strategies to enhance user experience on e-commerce platforms. Maintain and update content management systems (CMS) such as WordPress to ensure website accuracy and relevance. Stay current with industry trends in digital marketing, e-commerce, and technology advancements. Qualifications Proven experience in digital marketing with a focus on SEO, SEM, social media marketing, and content creation. Proficiency in using SEO tools, Google Ads, Google Analytics, and email marketing platforms. Familiarity with HTML, CSS, JavaScript, SQL is a plus for managing website content effectively. Strong copywriting skills with the ability to create compelling content tailored for different audiences. Experience in B2B marketing strategies is preferred. Knowledge of graphic design principles using Adobe Photoshop or similar software is advantageous. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. A passion for staying updated on the latest trends in digital marketing. Join us as we continue to innovate in the digital space! Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month