Digital Marketing Executive

2 - 31 years

1 - 3 Lacs

Posted:3 days ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the RoleWe are looking for a Performance Marketing Executive with hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to drive measurable results in terms of leads, conversions, and ROI. Key Responsibilities:Plan, execute, and manage Google Ads (Search, Display, YouTube, etc.) and Meta Ads campaigns (Facebook & Instagram). Monitor daily performance metrics to understand ad performance and identify areas for improvement. Conduct keyword research, audience targeting, and competitor analysis to optimize campaigns. Optimize ad copies, creatives, and landing pages for maximum ROI. Track and analyze campaign data, preparing performance reports with actionable insights. Stay updated with industry trends, best practices, and platform updates (Google & Meta). Collaborate with the content and design team to create engaging ad creatives. Requirements:Bachelor’s degree in Marketing, Business, or a related field. 1–3 years of proven experience in managing Google Ads and Meta Ads campaigns. Strong knowledge of performance marketing, conversion tracking, and audience segmentation. Proficiency in Google Analytics, Meta Business Suite, and related tools. Analytical mindset with the ability to interpret data and generate insights. Strong communication and problem-solving skills.

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