Digital Marketing Executive

Role: Digital Marketing ExecutiveLocation: Dombivli, MaharashtraCTC: 25k-30k per month

We're looking for a results-driven Digital Marketing Executive with hands-on experience in Meta and Google Ads.In this role, you will support the marketing team, helping to plan, execute, and optimize digital campaigns that drive lead generation, brand awareness, and overall marketing performance.

Responsibilities

:Campaign Management & Execution:• Set up and optimize paid campaigns across platforms such as Facebook, Instagram, Google Search, Display, and YouTube.• Assist in audience targeting, pixel setup, and basic GA4 tracking implementation.• Monitor key performance metrics such as CTR, CPL, and ROAS, and support the team in improving campaign results.• Conduct A/B testing on creatives, ad copies, and landing pages under senior team guidance.Funnel Optimization:• Understand and apply funnel strategies and user journey flows.• Coordinate with creative and sales teams to improve ad assets and landing page performance.• Help implement retargeting campaigns and support tracking of conversion pathways.Reporting & Analytics:• Prepare weekly performance reports for internal tracking.• Assist in analyzing campaign data to identify trends, insights, and areas for optimization.• Stay up to date with the latest features on ad platforms and emerging marketing trends.Cross-Team Collaboration:• Collaborate with designers and copywriters to develop engaging ad creatives.• Share campaign performance feedback to aid continuous content and strategy improvements.

Requirements

:• Education: Bachelor’s degree or equivalent practical experience.• Experience: Minimum 3 years of experience in digital marketing with exposure to Meta and Google Ads.• Tools: Familiarity with Google Ads Manager, Meta Ads Manager, GA4, and UTM tagging.• Understanding of basic marketing funnels, buyer behavior, and campaign objectives.• Strong analytical mindset with interest in performance tracking and testing.• Bonus: Prior experience in EdTech or coaching industry is a plus.

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