Posted:2 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job_Description":"
Purpose:
The Social Media Specialist assist with all aspects ofmanaging the assigned social media channel. He/she focuses on creating meaningful,engaging, and innovative content, as well as effectively interacting with the companysvarious online communities.
He/she supports in achieving the companys business goalsset by internal stakeholders, particularly from recruitment to support ouremployer branding efforts.

Key Accountabilities:-
  • Supports the Social Media and Website Manager with the management of the social media platforms and implements agreed measures.
  • Plans, creates, and publishes meaningful, engaging, and innovative content for our social media presence. Develops and maintains an editorial plan well-balanced between campaigns and individual posts. Optimises the timing of publications based on demographics and annual events.
  • Conducts independently and proactively research to find interesting stories for content. Collaborates internally with subject matter experts to ensure a high-quality standard. Edits and proofreads content provided from other departments for accuracy, grammar, and style.
  • Interacts with our online communities in a proactive way. Responds to message and comments in a timely manner. Researches content from our audience (e.g. influencers) and engages with it.
  • Coordinates with internal stakeholders to ensure business goals are well supported. Keeps a particular focus on recruitment and employer branding and maintains a good relationship with relevant focal points.
  • Liaises with Group Communications on a regular basis to ensure all actions and projects are approved. Respects group guidelines and procedures at all times. Follows the agreed strategy.
  • Monitors and reports critical messages and comments immediately to the Social Media and Website Manager and involves Group Communication where necessary to avoid or manage crisis situations.
  • Assists in the preparation of relevant social media reports for our top management.
  • Assists maintaining the social media accounts and our social media management tool Sprout Social.
  • Conducts research to stay up-to-date with industry trends and best practices. Stay up-to-date with digital marketing trends and technologies to continuously improve content creation skills.

    Requirements
    Education and Qualifications:
    • Bachelors degree in social media, Digital Marketing, Communications or a similar field
      Work Experience:
      • At least 2 years of experience in a similar role
        Job-Specific Skills:
        • Fluency in English both written and spoken (Any other language is a plus)
        • Excellent story-telling skills. Ability to create engaging and compelling content
        • Excellent communication and collaboration skills
        • Good organisational and time management skills
        • Self-starter mentality, independent workstyle
        • Photography, Videography and Graphic Design knowledge is desired
        • Experience with Social Media Management tool such as Sprout Social, Hootsuite, Emplify, etc.

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