Digital Marketing & Community Growth Manager

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Digital Marketing & Community Growth Manager (AI Optimisation, Culture & Lifestyle

Role Overview :

Saravana Bhavan

Key Responsibilities :

●     Plan and execute digital marketing campaigns across social, search, email, and paid media.

Generative AI Search Optimisation (GSO)

●     Manage online reputation and presence on Google Maps, Zomato, Swiggy, TripAdvisor, and other platforms.

●     Build and nurture communities across social and messaging platforms (Instagram, YouTube, LinkedIn, WhatsApp, Telegram).

festivals, traditions, family, spirituality, and lifestyle values.

●     Identify and collaborate with influencers, storytellers, and cultural voices to enrich the community.

food, rituals, traditions, and lifestyle narratives.

●     Curate stories that resonate with the community’s emotions, spirituality, and daily life.

●     Ensure content reflects brand authenticity while experimenting with modern formats (short videos, reels, podcasts, blogs).

AI tools

●     Stay updated on AI-driven discovery and generative search platforms to ensure Saravana Bhavan is culturally visible.

●     Experiment with AI personalisation to enhance engagement without losing authenticity.

●     Track community sentiment, engagement, and lifestyle trends; share insights with leadership.

●     Build dashboards and reports that connect marketing actions with cultural and business outcomes.

Qualifications & Skills :

●     Bachelor’s degree in Marketing, Visual Communication, or related fields.

●     3–5 years’ experience in digital marketing/community management (hospitality/food/culture-focused preferred).

Indian culture, festivals, spirituality, and lifestyle contexts.

●     Hands-on knowledge of SEO, SEM, Paid Ads (Google Ads, Meta Ads), and analytics tools.

generative AI tools

people, life, and shared experiences.

●     Excellent storytelling and communication skills (Tamil + English essential; multilingual is a plus).

●     Curious, empathetic, and community-oriented mindset.

Why this Role Matters

living, breathing community

Please send your resumes to reachus@surescout.in