Digital Marketing – Client Delivery

Digital Marketing – Client Delivery

Experience required:

Location:

Reports to:

Works Closely With:

Role Overview

Digital Marketing

Key Responsibilities

UX and Conversion Optimisation

• Identify user experience improvement opportunities on the client’s websites and portals
• Build and execute CRO roadmaps aimed at boosting membership sign-ups and digital product uptake
• Work closely with the client’s campaign managers to support optimised content deployment

Digital Channel and Campaign Support

• Advise client teams on how to best use web platforms for content, campaigns and user journeys
• Ensure website content remains up to date and aligns with strategic objectives
• Support the tracking and optimisation of traffic to campaign pages

Analytics and Insight

• Manage GA4, GTM and Hotjar configurations to monitor user behavior and engagement
• Produce actionable monthly reports outlining digital channel performance
• Translate analytics into insights to support product, marketing and service improvements

Training and Governance

• Deliver internal upskilling sessions on tools like GA4, SEMRush and Hotjar
• Ensure client-side compliance with GDPR, cookie policy and accessibility standards
• Promote a culture of continuous digital improvement and data-led decision-making

Required Skills

• Digital performance analysis and reporting (GA4)
• UX evaluation and journey mapping
• Conversion rate optimisation strategy
• Campaign page planning and coordination
• Setting up tracking parameters (UTMs, events)
• Internal training on tools (Hotjar, GA4, SEMRush)
• Insight reporting to support marketing and product teams

Tools You’ll Use

• Google Analytics 4
• Google Tag Manager (for campaign/event tracking)
• Hotjar (heatmaps, session recordings, feedback polls)
• SEMRush (competitive keyword and site audit insights)
• Hootsuite (content distribution coordination)
• Cvent (for digital events and registration tracking)
• Click Dimensions (email and marketing automation analytics)

Ideal Candidate Attributes

• Strong communicator and advisor in a client context
• Analytical thinker with experience driving improvements through data
• Detail-oriented and proactive in managing deadlines and requests
• Passionate about driving user-centric and performance-led digital experiences