Digital Marketing & Branding Consultant

Responsibilities :

Social Media & Content

• Curate and execute content strategies across Instagram, LinkedIn, and other platforms
• Elevate brand storytelling through visuals, captions, and campaigns
• Monitor engagement and adapt content to resonate with a luxury audience

Brand Management

• Maintain and evolve brand guidelines across all touchpoints
• Ensure brand consistency in messaging, tone, and visual identity
• Support brand positioning and strategic development

Product Management

• Collaborate with product teams on packaging, design, and launch strategies
• Align product features and aesthetics with brand values
• Assist in go-to-market planning and consumer feedback integration

PR & Communications

• Coordinate with PR agencies and media outlets for brand coverage
• Draft press releases, media kits, and brand stories
• Build relationships with influencers and industry partners

Event Planning & Participation

• Plan and execute brand events, pop-ups, and exhibitions
• Represent the brand at trade shows, luxury fairs, and networking events
• Manage event logistics, branding materials, and post-event engagement

Agency & Vendor Coordination

• Liaise with creative, media, and packaging agencies to deliver premium brand experiences
• Manage briefs, timelines, and feedback loops with external partners
• Ensure all outputs reflect the brand’s elegance and strategic goals

Market Research & Insights

• Conduct competitor and consumer research in the luxury segment
• Identify trends in design, packaging, and consumer behaviour
• Translate insights into brand strategies and product positioning

Packaging & Design Oversight

• Collaborate with designers to create packaging that’s refined, functional, and visually stunning
• Ensure packaging meets compliance and sustainability standards
• Own the aesthetic and tactile experience of our product presentation

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Benefits:

• Paid time off
• Provident Fund

Work Location: In person