Digital Marketing Assistant

Roles & Responsibilities (3–5 Years Experience)Role Overview:

Strategic Planning & Execution

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Conduct market research and competitor analysis to identify new digital trends and customer insights.
• Plan and execute multi-channel campaigns (SEO, SEM, email, social media, content marketing, etc.).

SEO & SEM

• Manage on-page and off-page SEO strategies to improve organic search rankings.
• Conduct keyword research, optimize website content, and improve technical SEO aspects.
• Plan and manage paid campaigns on Google Ads, Bing, and other search platforms to maximize ROI.

Performance Monitoring & Analytics

• Track and analyze digital marketing KPIs using tools like Google Analytics, Google Data Studio, and HubSpot.
• Generate performance reports and provide insights to improve campaign effectiveness.
• A/B test landing pages, ad creatives, and email campaigns to optimize performance.

Social Media Management

• Create and manage content calendars across platforms (LinkedIn, Facebook, Instagram, Twitter, etc.).
• Develop engaging content and run paid ad campaigns to grow brand awareness and engagement.
• Monitor social channels, respond to customer inquiries, and manage online reputation.

Content Marketing

• Coordinate with content writers and designers to produce high-quality blog posts, videos, infographics, and email newsletters.
• Ensure content aligns with SEO strategy and brand messaging.
• Manage content distribution across owned, earned, and paid channels.

Email Marketing & Automation

• Design and implement email marketing strategies for lead nurturing and customer retention.
• Segment lists and create personalized workflows using platforms like Mailchimp, ActiveCampaign, or HubSpot.
• Analyze open rates, CTR, and conversion metrics for optimization.

E-commerce/Digital Sales Support

• Support e-commerce campaigns with digital promotions and product-specific landing pages.
• Coordinate with sales/product teams to align marketing strategies with revenue goals.

Team Collaboration & Leadership

• Lead and mentor junior marketing team members or interns.
• Collaborate with cross-functional teams (sales, product, design) to ensure campaign alignment.
• Manage external vendors or digital agencies for campaign execution.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: Remote