Digital Marketing & Admissions

Introduction-

KR Mangalam Group is seeking a dynamic and results-driven professional to lead digital marketing and admissions initiatives for its network of schools. This role is ideal for someone with a strong background in performance marketing, CRM, and lead management — and now increasingly, content marketing. The candidate will play a key role in driving enrollment growth through strategic campaigns, storytelling, and effective funnel management.

Key Responsibilities

Lead Generation & Campaign Management

• Drive lead generation through paid ads, vendors, and in-house datasets
• Plan monthly budgets, target setting, and keyword strategies
• Monitor campaign performance and optimize in real-time
• Coordinate with vendors and review their output regularly

Content Marketing

• Develop and execute a parent-focused content strategy
• Oversee creation of website content, blog posts, landing pages, emailers, and digital ads
• Align storytelling with school brand, academic outcomes, and parent aspirations

Lead Nurturing & CRM

• Design automated communication journeys (email, SMS, WhatsApp)
• Track and improve engagement across applicant stages
• Work closely with CRM and call center teams to enhance admissions efficiency

Website & Social Media

• Keep school websites updated with relevant content, visuals, and event highlights
• Coordinate with agencies for daily posts and campaigns across platforms
• Ensure timely promotion of national/international days and school events

Counselor Productivity

• Monitor counselor performance across schools
• Support and motivate them to drive more admissions
• Daily follow-ups, reporting, and intervention where required

Branding & Collaterals

• Maintain brand consistency across all media
• Manage brochures, event branding, admission kits, and promotional material
• Plan and supervise photoshoots, video content, and print campaigns

Required Skills

• Google Ads, Meta Ads, SEO/SEM
• Content planning and execution
• CRM systems and marketing automation
• Team coordination and vendor management
• Strong analytical and communication skills

Interested candidates can send the resume on below mentioned email id:- recruitment@krmangalam.com