Digital Marketer

Key ResponsibilitiesSocial Media Marketing (SMM)

• Develop and manage organic and paid campaigns on platforms like Facebook, Instagram, LinkedIn, and X.

• Create, publish, and schedule high-impact content—graphics, video, carousel posts.

• Grow and engage our digital communities; monitor feedback and conversations.

• Monitor KPI performance using analytics tools and report insights for continuous improvement.

Search Engine Optimization (SEO)

• Conduct on-page and technical SEO audits, keyword research, and competitor analysis.

• Optimize website content, metadata, internal linking structures to improve SERP rankings.

• Drive off-page SEO through link-building and outreach strategies.

• Track performance via Google Analytics, Search Console, and generate SEO reports.

Paid Advertising (SEM / PPC)

• Strategize, launch, and manage PPC campaigns across Google Ads, Bing Ads, LinkedIn, Meta Ads, etc.
• Perform in-depth keyword research; design and test high-converting ad copies and creatives.

• Optimize bids, budgets, and targeting to maximize ROI and meet KPIs like CTR, CPC, CPA, ROAS.

• Coordinate with design and web teams to refine landing pages and implement effective tracking (UTM, pixels, Tag Manager).

Analytics & Reporting

• Measure campaign performance using tools like Google Analytics and platform-specific dashboards.

• Conduct A/B testing, heatmap analysis, and CRO practices to improve conversions.

• Provide weekly and monthly reports with actionable insights and strategic recommendations to senior management.

Collaboration & Innovation

• Work closely with content creators, designers, developers, and product teams to maintain brand consistency across channels.

• Stay up to date with digital marketing trends, tools, and platform updates to refine and innovate strategies.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience in digital marketing, with specific focus on SMM, SEO, and Paid Media.
• Strong technical knowledge of tools: Google Ads, Facebook/Instagram Ads Manager, Google Analytics, SEMrush/Ahrefs, Tag Manager.
• Proven track record in executing successful organic and paid campaigns.
• Analytical mindset with the ability to translate performance data into business insights and improvements.
• Excellent written and verbal communication skills, with attention to detail and project management ability.

Job Type: Full-time

Pay: ₹8,000.00 - ₹15,000.00 per month

Schedule:

• Day shift
• Morning shift

Work Location: In person