Digital Marketer

Join our mission of helping a million professionals achieve their dream jobs through upskilling in next-generation skills.

We are a fast-growing ed-tech company with the mission to upskill professionals, helping them fill exciting opportunities that will shape the industry's future.

Targeted toward working professionals, we provide cutting-edge programs in next-generation areas like Data Science & AI. Our USP is to provide a transformative learning experience that will help learners become industry leaders.

What you will do?

As a Performance Marketer, you will be part of the Digital Marketing team and help establish Accredian as a leading brand through the content you create.

• Handle significant digital marketing budgets for the paid acquisition
• Optimize campaign performance across google and Facebook to consistently improve ROI
• Plan, strategize and implement social media strategy to align with business objectives.
• Ensure that there’s brand consistency across all campaigns and messages.
• Plan, strategize and implement an email marketing strategy to promote sales.
• Write, edit, publish, and share engaging email copies with potential customers.
• Aggressively activate all social media accounts (e.g. Facebook Page, YouTube Channel, LinkedIn) to drive traffic to the website & blog.
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
• Brainstorm with top management on themes, objectives, and quirky marketing campaigns to aggressively help the company build a strong online brand presence

Competencies:

• Proven 3-4 years of work experience as a Performance/ Digital Marketer. Preferably from B2C or Education background.
• Should have demonstrated experience on ROI driven social media marketing
• Should have a flair for storytelling, be extremely creative, and able to give shape to ideas.
• Excellent written and verbal communication skills
• Strong analytical and multitasking skills.

What else do you get?

• Opportunity to work with a super talented team of professionals from high-pedigree backgrounds like ISB, BITS Pilani, NITs, etc.
• Fast career growth
• Opportunity to be a part of a super fast-growing company.