Digital Head - Sales (Gold Loans)

Role Objective:

Own and scale an omni-channel digital sales engine for Gold Loans to drive high-quality lead generation, conversion, and profitability. The role targets incremental PBT of INR 375–400 Cr through partnerships, performance marketing, SEO/SEM, hyperlocal presence, referrals, and a strong lead-to-conversion ecosystem.

Key Responsibilities:

• Own end-to-end digital sales funnel: lead generation, qualification, conversion, and disbursement.

• Drive INR 375–400 Cr incremental PBT through scalable digital initiatives.

• Build and manage digital partnerships with clear commercials, SLAs, and CRM/API integration.

• Design and scale customer and employee referral programs with transparent tracking and rewards.

• Lead SEO/SEM strategy with structured content roadmap and performance optimization.

• Strengthen hyperlocal visibility by standardizing and activating branch-level digital presence.

• Own performance marketing across Google, Meta, and other high-intent platforms with ROI focus.

• Build digital capabilities across CRO, lead scoring, MarTech, analytics, and call-center integration.

• Establish agile execution, governance, and cross-functional collaboration.

Key KPIs:

• Digital PBT contribution.

• Lead volumes, conversion rate, CPL and CPA.

• CTR, CVR, and ROI across paid channels.

• SEO rankings, organic traffic, and conversions.

• Partner and referral contribution to sourcing.

Candidate Profile:

• 12–18 years of experience in digital sales, growth, or performance marketing (BFSI/NBFC/Fintech preferred).

• Proven P&L ownership and scaling of Digital Acquisition Engines.

• Strong exposure to partnerships, CRM-led funnels, and MarTech.

• Data-driven, execution-focused leader with strong stakeholder management skills.

Location:

Gurgaon (with regular interaction with branches and regional teams).