Digital Growth & SEO Manager

Job Description:

We are looking for a dynamic, skilled, and proactive Website & SEO Manager to take complete ownership of our company’s website, along with our program-related sales pages, landing pages, SEO strategy, and integrations.

You will be responsible for three key areas:

1. Website Management & Development

2. SEO Strategy and Execution

3. Content Writing & AI Supervision

Key Responsibilities (including but not limited to):

Website Management & Development

• Manage, update, and optimize the organisation website(s) regularly.
• Develop landing pages and program sales pages using platforms like WordPress, Webflow, Shopify, or custom-built, as required.
• Add new program pages, content updates, testimonials, and success stories.
• Ensure website is mobile-optimized, secure (SSL, security plugins, backups), and loads fast.
• Maintain and upgrade plugins/themes or other necessary tools.
• Track website performance via Google Analytics, GA4, Hotjar or equivalent.
• Implement A/B testing for better conversion rates on landing pages.
• Ensure site is mobile-optimized, fast-loading, visually modern, and technically secure.

Payment Integrations

• Integrate and maintain payment gateways (e.g., Razorpay, Stripe, PayPal) seamlessly with program funnels.
• Work with automation tools (Zapier/Make/Integromat) to connect payment → CRM → Emails.
• Troubleshoot any payment errors or customer experience glitches immediately.

SEO (Search Engine Optimization)

• Conduct in-depth keyword research aligned with functional medicine, gut health, PCOS, thyroid healing, acidity, skin health, etc.
• Optimize all website pages (on-page SEO: metadata, headers, schema, alt text, etc.)
• Manage blog and content SEO strategies to grow organic traffic.
• Work with AI or writers to publish SEO-optimized content consistently.
• Handle technical SEO – sitemap creation, robots.txt, canonical issues, website speed optimization.
• Off-page SEO: manage backlinks, citations, directory submissions if required.
• Track and improve SEO performance via Google Search Console and relevant SEO tools.

Technical Operations

• Coordinate with the performance marketing team for website/ads campaign requirements.
• Keep up to date with new developments in website technologies, SEO updates, Google algorithm changes.
• Fix bugs/errors immediately.
• Suggest improvements for better UI/UX for higher engagement.

Content Writing & AI Content Supervision

• Work with AI tools (like ChatGPT or others) to draft content for:
• Website blogs
• Program sales pages
• SEO landing pages
• Email marketing content (optional, bonus skill)
• Supervise AI-generated content to ensure accuracy, human tone, emotional connect, and alignment with brand voice.
• Conduct fact-checking, edit drafts, improve hooks/headlines, and optimize for SEO.

Skills & Qualifications:

• 3-5 years experience in website development, preferably on WordPress.
• Strong technical SEO expertise.
• Experience working with or supervising AI-generated content (ChatGPT or similar tools).
• Proficient in using SEO tools like SEMrush, Ahrefs, Ubersuggest, SurferSEO, or similar.
• Intermediate HTML/CSS knowledge preferred.
• Knowledge of wellness, nutrition, or health domains a plus.
• Strong communication, writing, and editing skills in English.
• Bonus: Experience with email marketing platforms like ConvertKit, Klaviyo, or Mailchimp.

Preferred Personality & Work Style:

• Ownership-oriented: You don’t wait to be told what’s broken; you find it and fix it.
• Solution-focused: Proactive in suggesting improvements.
• Organized & Process-driven: You maintain logs, deadlines, and documentation.
• Growth Mindset: Eager to learn, adapt, and optimize.

Job Type: Full-time

Pay: ₹50,000.00 - ₹55,000.00 per month

Schedule:

• Day shift
• Morning shift

Application Question(s):

• How many years of experience do you have?
• What is your CTC?
• What is your ECTC?
• Are you an immediate joiner? (If not how many days)
• The maximum budget for this role would be 50-55k. Apply only if you are comfortable with the budget.

Work Location: In person