Digital Copywriter

Role Overview:

We are looking for a highly creative and Trend-Savvy Digital Copywriter to join our Creative Team at Dermafique, a premium skincare brand by ITC. The ideal candidate will be responsible for crafting compelling and engaging copy across a variety of digital platforms, including performance marketing ads, SEO optimised blogs, Meta ad descriptions, social media, website content, WhatsApp marketing, and email campaigns. You will also be expected to assist in content creation during shoots and be a key player in conceptualizing innovative formats that align with the latest industry trends.

Key Responsibilities:

· Write persuasive and impactful Performance Marketing Ad Creative Copies and Meta ad descriptions that drive Engagement and Conversions.

· Develop Engaging Copies for Social Media Posts, including creative copy descriptions and content conceptualizations that align with Dermafique’s tone.

· Collaborate with the marketing teams to craft copy for Website Assets, including product descriptions that are both informative and SEO-optimized.

· Write WhatsApp marketing messages and conceptualise email campaigns to ensure consistent and innovative communication with the audience.

· Conduct SEO research and integrate keywords to ensure high visibility in search engine rankings for blog posts, product pages, and website content.

· Develop long-form & short-form Content for Blogs, highlighting skincare tips, product benefits & trending topics to establish Dermafique as a thought leader in skincare.

· Assist in content ideation & scriptwriting during in-house shoots for marketing campaigns.

· Stay up-to-date on digital marketing and skincare trends, applying fresh ideas to enhance brand communication across all channels.

· Collaborate on seasonal and product-specific campaigns, ensuring a consistent tone and message across all digital touchpoints.

Qualifications and Skills Required:

· 2-4 years of Experience as a copywriter, with a focus on beauty, skincare, lifestyle or personal care brands.

· Strong writing, editing, and storytelling skills across diverse platforms, including social media, ads, websites, and email marketing.

· Proficient in writing optimized Performance marketing ad copies, Meta Ads, engaging copies for Social Media Campaigns and SEO optimised Blogs.

· Ability to conceptualize creative campaign ideas and produce attention-grabbing copies for WhatsApp Marketing, Retention Marketing and Email campaigns.

· Experience with SEO best practices, ensuring blog posts & website product descriptions and content are fully optimized.

· Preferable to have knowledge of studio shoots with enthusiasm of creating UGC content and assistance in the creative process with trending concepts.

· Experience with AI-powered writing tools, such as ChatGPT, Jasper AI, to streamline content generation and ensure efficient output without sacrificing quality.

· Ability to use Competitor Benchmarking Platforms like Magic Brief to analyze the competition and inform campaign strategies.

· Familiarity with SEO Keyword Research platforms such as Semrush, Ubersuggest or Ahrefs, and Google Analytics to improve search rankings and drive organic traffic.

Preferred:

· Experience working with beauty, skincare or personal care brands.

· Ability to manage multiple projects and deliver high-quality work under tight deadlines.

· Strong understanding of competitor benchmarking, SEO and Performance Marketing to know how it can help with creative copy strategies.

· Familiarity with social media ad formats and digital marketing performance metrics.

Why Work With Us?

· Join a dynamic and collaborative team at a premium skincare brand.

· Be involved in innovative content creation, from ideation to execution.

· Engage in cutting-edge digital marketing and campaign conceptualization.

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹800,000.00 per year

Schedule:

• Day shift

Work Location: In person