Digital Copywriter

As a Copywriter, you will be responsible for crafting compelling and persuasive copy for various advertising campaigns across different platforms. Your primary goal will be to captivate the audience's attention, communicate key messages effectively, and drive desired actions, such as clicks, conversions, or brand engagement. You will collaborate closely with the marketing team, designers, and other stakeholders to ensure that the copy aligns with the overall brand voice and marketing objectives.

Key Responsibilities:

• Develop clear, concise, and engaging copy for various advertising materials including print ads, digital banners, social media ads, email campaigns, video scripts, and more.
• Tailor messaging according to the specific platform, target audience, and campaign objectives.
• Conduct thorough research to understand the target audience, market trends, competitors, and industry best practices.
• Use insights gained to inform copywriting strategies and ensure that messaging remains relevant and impactful.
• Maintain consistency in brand voice and tone across all advertising materials.
• Adapt writing style to suit different brand personalities and campaign objectives while upholding brand identity and values.
• Review and refine copy to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
• Conduct thorough proofreading to eliminate errors and inconsistencies before finalizing the content for publication.
• Continuously monitor and analyze the performance of advertising copy.

Qualifications:

• Bachelor's/Master's degree in English, Communications, Marketing, or related field (or equivalent work experience).
• 3-5 years of experience as a copywriter, preferably in an advertising agency or marketing department.
• Strong portfolio showcasing a diverse range of copywriting samples across various platforms and industries.
• Exceptional writing skills with a keen eye for detail and a passion for storytelling.
• Creative thinker with the ability to generate innovative ideas and concepts.
• Excellent collaboration and communication skills, with the ability to work effectively in a team environment.
• Proficiency in understanding and interpreting data to inform copywriting decisions.
• Familiarity with SEO principles and techniques is a plus.
• Ability to thrive in a fast-paced, deadline-driven environment.

Location: Sector 63, Noida

Please share your updated profile and portfolio at aanchal.mittal@magnongroup.com

Magnon Group:

Magnon is among India's largest advertising, digital, and marketing-performance agency groups. A part of the Fortune 200 global media corporation - Omnicom Group (NYSE: OMC), Magnon employs over 400 professionals across its offices in Delhi, Mumbai, and Bangalore.

With three award-winning agencies, namely magnon designory, magnon eg+, and magnon sancus, the Group offers three-sixty-degree marketing solutions including advertising, digital, social, creative production, media, localization, linguistics, and marketing solutions’ outsourcing labs, for top global and Indian clients.

Magnon works with some of the biggest brands in the world, across five continents, including several Global 500 companies.

Magnon Group is an equal opportunity employer and welcomes applications from all sections of society and does not discriminate on grounds of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, or any other basis as protected by applicable law.