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Maruti Suzuki India Ltd
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Digital Campaign Manager

Digital Campaign Manager

Maruti Suzuki India Ltd

6 years

|

0 Lacs

Delhi

Posted:4 days ago| Platform: GlassDoor logo

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Skills Required

engagement report testing content retention communication flexibility data integration jira

Work Mode

On-site

Job Type

Part Time

Job Description

Role Overview
Position: Digital Campaign Manager
Key Responsibilities

Execute campaigns via email, SMS, push, and WhatsApp using Adobe Campaign Manager and Journey Optimizer.
Segment and activate audiences with Adobe Real-Time CDP.
Track campaign engagement and report performance.
Build customer journeys and personalize interactions.
Implement A/B testing for optimization.

Challenges Faced

Tight deadlines and multiple campaigns running simultaneously.
Coordinating with internal teams and external agencies for timely execution.

Decision-Making Scope

Optimize campaigns and scale based on insights.
Influence internal content strategies.
Manage budgets, retention efforts, and measure campaign success.

Stakeholders
Internal Teams External: Adobe reps, agencies like Mindshare
Qualifications & Skills

Education: B.E. or MBA
Experience: 2–6 years
Behavioral Skills: Communication, flexibility, time management
Technical Skills: AEP, data integration, tools like Workfront or JIRA, understanding GDPR

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Maruti Suzuki India Ltd

Maruti Suzuki India Ltd

Automotive

New Delhi

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