Digital Ads Specialist (Google & Meta) – India (Kochi, Kerala)

Location:

Experience:

Employment Type:

results-driven Digital Ads Specialist

What You'll Do:

• Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms.
• Manage ad budgets effectively to generate quality leads with a strong ROI.
• Implement conversion tracking, call tracking, and retargeting strategies.
• Analyze campaign performance using tools like Google Analytics, Looker Studio, and Meta Business Suite to derive actionable insights.
• Set up UTM parameters and deep links to ensure accurate attribution and reporting.
• Work closely with the content and design team to guide ad creatives.
• Coordinate with the operations and sales team for lead nurturing and feedback.
• Maintain ad performance dashboards and share weekly/monthly reports.
• Stay updated with algorithm changes and industry best practices.
  

What We’re Looking For:

• 3–6 years of proven experience in running and managing ad campaigns on

  Google Ads (Search, Performance Max)

  and

  Meta Ads (Leads, Engagement, Retargeting)

  .
• Strong understanding of

  conversion tracking, GCLID, pixels, and lead attribution

  .
• Hands-on experience with

  Google Analytics 4, Tag Manager, Meta Events Manager

  .
• Proficiency with reporting tools like

  Looker Studio, Google Sheets

  , and CRM platforms.
• Strong analytical skills – ability to translate data into clear strategy.
• Strong English communication skills (spoken and written).
• Ability to work independently, manage time effectively, and take ownership.
• Prior experience with

  healthcare or service-based businesses

  is a plus.

Tools We Use:

• Google Ads, Meta Business Suite, Google Analytics 4 (GA4), Tag Manager
• Looker Studio, Google Sheets, Semrush, HubSpot, Mailchimp, Monday.com, Canva

How to Apply:

Send your resume and portfolio of recent campaigns to hr@techsoit.com

Mention “Digital Ads Specialist – [Your Name]” in the subject line.