Digital ad operations

About Us

Focaccia Digital is a 2-year-old, next-gen ad-tech company enabling brands to unlock full-funnel advertising in a ROAS-focused manner. Our solutions currently span Connected TV (CTV) advertising, Apple advertising, and Social media advertising & commerce ads.

About the Role

We are seeking a hands-on Operations Manager – Social Media & Biddable Platforms to join our fast-growing team. This role is ideal for someone who has experience managing campaigns on Google Ads and Meta (Facebook, Instagram)—with proficiency in at least one of the platforms being a must. The candidate should also have a strong understanding of performance marketing across objectives such as lead generation, app installs, and conversion-driven campaigns.

Key Responsibilities

1. Campaign Planning & Solutioning

• Work with the BD team to understand client briefs and craft effective media plans.
• Forecast campaign performance metrics, recommend audience targeting, and outline creative requirements.

2. Campaign Operations – Execution, Management & Optimisation

• Execute end-to-end campaign setup, monitoring, optimisation, and reporting on Meta and Google Ads.
• Drive performance marketing initiatives for lead generation, app installs, and other ROI-focused objectives.
• Deliver insights, performance reviews, and actionable recommendations to clients.

3. Client Communication & Coordination

• Lead campaign performance discussions and present optimisation strategies to clients.
• Ensure clear, proactive communication with internal teams and external stakeholders.

Required Skills & Experience

• 2–5 years of experience in campaign planning & operations within digital marketing, preferably in an agency environment.
• Proficiency in at least one major biddable platform (Meta or Google Ads); knowledge of both is preferred.
• Strong expertise in performance marketing campaigns (lead generation, app installs, conversion campaigns).
• Analytical skills to interpret campaign data and translate it into insights.
• Excellent written and verbal communication skills, with client-facing experience.

Why Join Us?

• Be part of a next-gen ad-tech company shaping the future of digital media.
• In addition to the core role of Biddable & Social Media, the candidate can get an opportunity to work across innovative formats like CTV, retail media, and social commerce.
• Fast-paced, collaborative environment with room to grow your expertise.
• Join the leadership team behind billion-dollar adtech businesses of India