Job
Description
You will be joining Focaccia Digital, a 2-year-old ad-tech company specializing in full-funnel advertising with a focus on ROAS. As the Operations Manager for Social Media & Biddable Platforms, your role will involve managing campaigns on Google Ads and Meta (Facebook, Instagram). Your expertise in at least one of these platforms is essential, along with a strong grasp of performance marketing strategies. Key Responsibilities: - Collaborate with the BD team to develop effective media plans based on client briefs. - Forecast campaign performance metrics, recommend audience targeting, and define creative requirements. - Handle end-to-end campaign setup, monitoring, optimization, and reporting on Meta and Google Ads. - Drive performance marketing initiatives for lead generation, app installs, and other ROI-focused objectives. - Provide performance reviews, insights, and actionable recommendations to clients. - Lead discussions on campaign performance and present optimization strategies to clients. - Maintain clear and proactive communication with internal teams and external stakeholders. Required Skills & Experience: - Minimum of 2 years of experience in campaign planning & operations within digital marketing, preferably in an agency setting. - Proficiency in at least one major biddable platform (Meta or Google Ads); knowledge of both is preferred. - Strong expertise in performance marketing campaigns such as lead generation, app installs, and conversion campaigns. - Analytical skills to interpret campaign data and derive actionable insights. - Excellent written and verbal communication skills, with prior client-facing experience. Joining Focaccia Digital will offer you the opportunity to be part of a cutting-edge ad-tech company shaping the future of digital media. In addition to your core role, you will have the chance to work on innovative formats like CTV, retail media, and social commerce. The fast-paced and collaborative environment provides ample room for you to enhance your expertise and be part of the leadership team driving billion-dollar adtech businesses in India. You will be joining Focaccia Digital, a 2-year-old ad-tech company specializing in full-funnel advertising with a focus on ROAS. As the Operations Manager for Social Media & Biddable Platforms, your role will involve managing campaigns on Google Ads and Meta (Facebook, Instagram). Your expertise in at least one of these platforms is essential, along with a strong grasp of performance marketing strategies. Key Responsibilities: - Collaborate with the BD team to develop effective media plans based on client briefs. - Forecast campaign performance metrics, recommend audience targeting, and define creative requirements. - Handle end-to-end campaign setup, monitoring, optimization, and reporting on Meta and Google Ads. - Drive performance marketing initiatives for lead generation, app installs, and other ROI-focused objectives. - Provide performance reviews, insights, and actionable recommendations to clients. - Lead discussions on campaign performance and present optimization strategies to clients. - Maintain clear and proactive communication with internal teams and external stakeholders. Required Skills & Experience: - Minimum of 2 years of experience in campaign planning & operations within digital marketing, preferably in an agency setting. - Proficiency in at least one major biddable platform (Meta or Google Ads); knowledge of both is preferred. - Strong expertise in performance marketing campaigns such as lead generation, app installs, and conversion campaigns. - Analytical skills to interpret campaign data and derive actionable insights. - Excellent written and verbal communication skills, with prior client-facing experience. Joining Focaccia Digital will offer you the opportunity to be part of a cutting-edge ad-tech company shaping the future of digital media. In addition to your core role, you will have the chance to work on innovative formats like CTV, retail media, and social commerce. The fast-paced and collaborative environment provides ample room for you to enhance your expertise and be part of the leadership team driving billion-dollar adtech businesses in India.
