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Narayana Health (NH)
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Deputy Manager - Digital Presence

Deputy Manager - Digital Presence

Narayana Health (NH)

3 - 6 years

6 - 10 Lacs

bengaluru

Posted:-1 days ago| Platform:

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Skills Required

digital media metadata vendor manager analytical schema cms link building management seo digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a highly skilled Digital Marketing Expert to strengthen and manage our digital presence across platforms. This role focuses on digital listingsAI/ LLM visibility off-page SEOand website maintecealong with coordination and management of external agencies and internal stakeholders to ensure consistent performance and delivery.

Key Responsibilities

1. Digital Listings & Online Presence Management

- Maintain and update business listings across Google Business ProfileApple MapsBing PlacesJustDialPractoand other directories.

- Ensure NAPW (NameAddressPhoneWebsite) consistency across all platforms.

- Monitor reviewsratingspost updatesmedia updates and ensure regular engagement.

- Conduct regular audits to identify and rectify inaccurate or duplicate listings.

2. LLM (Large Language Model) Visibility Optimization

- Improve discoverability and information accuracy across AI-driven platforms (ChatGPT GeminiClaude Perplexityetc. ).

- Submit structured informationFAQsand verified updates to LLM ecosystems where supported.

- Maintain schema markupmetadataand knowledge graph alignment to improve AI-generated answers.

- Audit LLM outputs for outdated or incorrect data and coordinate corrective actions.

- Collaborate with content teams to develop content that is authoritativestructuredand LLM-friendly.

3. Off-Page SEO & Authority Building

- Develop and execute off-page SEO strategies to improve domain authority and organic visibility.

- Manage link-building initiativesincluding outreachdigital PRguest postscitationsand partnerships.

- Track and monitor backlink profile healthdisavow toxic linksand ensure high-quality link acquisition.

- Identify opportunities for brand mentionsdirectory submissionsand authority-building platforms.

- Collaborate with content and PR teams to support SEO-driven distribution.

4. Website Maintece

- Oversee website updates via CMS in collaboration with internal teams.

- Ensure timely domain renewals

- Continuously monitor uptimebroken linksform submissionsand conversion journeys.

5. Agency & Vendor Management

- Coordinate with external agencies to ensure timely execution of deliverables.

- Share briefsmonitor progressand hold weekly/monthly performance review calls.

- Ensure alignment between internal goals and agency execution.

Required Skills & Qualifications

- Bachelor s degree in MarketingDigital Mediaor related field.

- 3-6 years of experience in digital marketingSEOor digital presence management.

- Strong knowledge of Off-Page SEOdigital listingsLLM/AI search platformsand website CMS.

- Ability to manage agencies and external partners.

- Strong analyticalcommunicatiod problem-solving abilities.

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Deputy Manager - Digital Presence