Deputy Manager (Content) - High School Programs

Job Title:

Location:

Experience (in years):

About Ashoka University:

About the Office of High School Programs:

Ashoka aims to leverage its brand, unique pedagogy, and best practices to build impactful programs for High School Students -both offline and online certificate programs. These include the Young Scholars Program (YSP), Ashoka Horizons, and many others.

Ashoka Young Scholars Program (YSP

Ashoka Horizons Achievers Programme

Role and Responsibilities:

This person is responsible for conceptualising, developing, and managing content cross-platform campaigns (digital, social, email, events and PR) to drive awareness, web visitors, registrations, applications and enrollments for the high school programmes through a mix of organic & paid campaigns. The role comes with the following responsibilities:

• Develop marketing material, including SM post creatives, emailers, and merchandising using design tools like Adobe, Canva and others.
• Ensure all-around consistency (style, fonts, images and tone), adhering to the brand guidelines
• Write clear marketing copy to promote our programmes
• Support the marketing team in conceptualising, planning & executing ongoing digital & social marketing campaigns digital, social
• Coordinate with marketing and programme teams to illustrate articles.
• Identify customers’ needs and gaps in our content and recommend new topics.
• Update website content as needed
• Driving website visitors, registrations, applications and enrolments for the different high school programmes
• Measuring and reporting the performance of the different marketing campaigns, and assessing the effectiveness against goals
• Identifying trends and optimising performance based on insights; brainstorming new and creative strategies for growth

Eligibility:

• Master's degree and/or a Degree in Marketing, English, Journalism or a related field from a top-tier institution
• 3-5 years of functionality with digital or social media marketing agencies in a content creation, visualizer role or in a similar role within Edtech/ education/ b2C digital businesses.
• Preference would be given to Ashoka/ YIF/ YSP alumni.
• Demonstrated ability in building & executing growth-driven cross-platform campaigns

Skill Sets:

• Hands-on technical experience in planning & executing cross-platform campaigns
• Deep expertise in digital, social and email campaign development, execution and performance management.
• SEO/SCM expertise desired
• Superior English language skills
• Exceptional creativity and design skills
• Excellent Excel Skills & Data Analysis Skills
• Interpersonal skills, ability to collaborate and work effectively across different internal & external stakeholders.