Deputy General Manager

As a Brand Marketing Manager, you will be responsible for developing and executing annual marketing plans to drive business objectives. You will play a key role in building and strengthening brand positioning and architecture, as well as creating multi-channel marketing campaigns to increase brand awareness and engagement. Leveraging consumer insights to identify unmet needs and drive innovation will be a crucial aspect of your role. In this position, you will manage media planning, campaign metrics, and performance optimization while leading strategic partnerships and agency relationships. Your innovative mindset will drive content formats and emerging platforms, ensuring that marketing decisions are informed by consumer insights, market trends, and data analysis. Your background should include 8-10 years of experience in brand marketing, with a preference for experience in the consumer tech business. A minimum of 4-5 years as an FMCG brand manager (not trade or sales) is required, along with a proven track record of managing brands. Strong understanding of consumer insights and market trends, excellent campaign planning and execution skills, and the ability to manage agency relationships and internal creative teams are essential. As a successful candidate, you will hold an MBA degree and possess strong analytical and problem-solving skills. Your role will involve developing and maintaining relationships with internal stakeholders, agencies, and external partners, as well as conceptualizing and executing high-impact communication campaigns across digital and offline channels. Join us for a collaborative, output-driven program that fosters cohesiveness across businesses through technology. Benefit from opportunities to increase cross-sell opportunities and receive feedback from peer teams on your support of their goals. Earn respect through your contributions to your peers and managers. If you are the right fit for this position, expect a compensation package that reflects our commitment to creating wealth for our employees. With a vast user base and a wealth of data in our ecosystem, we are uniquely positioned to democratize credit for deserving consumers and merchants. Join us in shaping India's largest digital lending story and be part of an exciting journey!,