Demand CM Professionals

5 - 10 years

5 - 8 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Description:
We are seeking a highly skilled

Programmatic Campaign Manager

with proven experience in programmatic buying, selling, and campaign management. The ideal candi will have hands-on expertise with leading DSPs, a strong analytical mindset, and the ability to drive campaign performance through data-driven isions and optimizations.
Responsibilities:
The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to:
  • Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing)
  • Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax, Tradedesk
  • Continuous itoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns
  • Designing measurement solutions that de strate the efficacy of campaigns
  • Ability to take proactive data-driven isions and report to stakeholders in a periodic manner
  • Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity.
  • Manage and improve existing media activation processes to improve efficiency in campaign management
Skill sets Required:
  • Minimum 5 years of experience in campaign management experience and hands-on knowledge of top DSPs is a must
  • Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape
  • Should have experience with DV360, TTD, Beeswax and third-party as servers
  • DV360 and Other relevant certifications are a plus
  • Google Campaign Manager and Flashtalking measurement and reporting experience preferable
  • Excellent communication and writing skills working across the team, within the wider agency, with clients and media owners
  • Strong analytical mindset on Reporting and hands-on experience in Excel is preferred

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