Data Analyst/Audience Dev Editor — Time Out India

Lead the optimisation of Time Out India’s content operations and performance across websites, social media, email, and Time Out Markets screens. Drive clear reporting to maximise reach, engagement, and business impact while ensuring efficient workflows and data-based content strategies.

Requirements:

• 2-3 years of relevant experience in digital media.
• Proficiency in web analytics tools (Google Analytics, Adobe Analytics, or other), SEO/content optimisation platforms, CMS, and email marketing platforms.
• Proven ability to analyse complex data and present actionable insights to improve content performance.
• Strong leadership, project management, and communication skills.
• Solid understanding of digital marketing, SEO, UX, and customer journey principles.
• Detail-oriented, organised, and results-driven mindset.

Key Responsibilities:

• Develop and manage KPIs for content engagement, reach, traffic, conversions, and ROI across multiple platforms.
• Leverage web analytics tools to gather insights on content performance and provide actionable recommendations to optimise content strategies.
• Lead performance reporting, tracking goals across individuals, teams, and channels.
• Translate data insights into actionable strategies to optimise content for website, social media, email, and Time Out Markets screens, ensuring continuous improvement in quality, user engagement, and ROI.
• Assist in sales strategies by providing performance data for direct sales, programmatic, CRM, and content to commerce/affiliate channels.
• Optimise content based on data insights to drive audience engagement and business impact.
• Collaborate with cross-functional teams to ensure data-driven decision-making across content strategy.
• Assist in sales strategies by providing performance data for direct sales, programmatic, CRM, and content to commerce/affiliate channels.

Location: