Data Analyst/Audience Dev Editor Time Out India

As a Content Operations Lead at Time Out India, you will be responsible for optimizing the performance of content operations across various platforms such as websites, social media, email, and Time Out Markets screens. Your primary focus will be on driving clear reporting to maximize reach, engagement, and business impact through efficient workflows and data-driven content strategies. With 2-3 years of relevant experience in digital media, you will leverage your proficiency in web analytics tools like Google Analytics, Adobe Analytics, or similar platforms, as well as SEO/content optimization tools, CMS, and email marketing platforms. Your proven ability to analyze complex data and derive actionable insights will be crucial in improving content performance. Your role will require strong leadership, project management, and communication skills, along with a solid understanding of digital marketing, SEO, UX, and customer journey principles. A detail-oriented, organized, and results-driven mindset will be key to your success in this position. Key responsibilities will include developing and managing KPIs for content engagement, reach, traffic, conversions, and ROI across multiple platforms. You will use web analytics tools to gather insights and provide actionable recommendations to optimize content strategies. Leading performance reporting, tracking goals, and translating data insights into actionable strategies for website, social media, email, and Time Out Markets screens will be central to your role. Additionally, you will collaborate with cross-functional teams to ensure data-driven decision-making across content strategy. Your insights will also assist in sales strategies by providing performance data for direct sales, programmatic, CRM, and content to commerce/affiliate channels. Optimizing content based on data insights to enhance audience engagement and business impact will be a key focus area. This role is based in Noida and offers an office-based/hybrid working environment. If you are looking to make a significant impact in digital content operations and performance optimization, this opportunity is perfect for you.,