Customer Relationship Management & Attribution Analyst

CRM & Attribution Analyst to join ASIGN's team in Chennai.

The CRM & Attribution Analyst is responsible for maintaining the structural backbone of client and lead data across the Asign Partner Network (APN) and related sales workflows. This role ensures that every lead is accurately logged, attributed to the correct partner, and updated throughout the sales lifecycle.

They work at the intersection of data integrity, business rules, and CRM platform logic. This person will own the lead attribution logic — such as first-touch claim windows, lock periods (6 to 18

months), reassignment workflows, and special edge cases. They also work closely with the Partner

Operations team to enforce fair partner tracking and payout validations. This role is analytical, detail-oriented, and deeply embedded in both the Zoho CRM environment and data systems that power commissions, tier upgrades, and partner recognition.

Key Responsibilities:

CRM Structure & Hygiene

• Maintain accurate CRM records for all leads, clients, and partners
• Design data schemas for APN-specific tagging, source attribution, and tier info
• Ensure de-duplication and contact integrity

Lead Attribution Logic

• Enforce partner-to-client mapping logic
• Manage attribution lock timers and flag reassignment cases
• Resolve overlap or conflicts with Partner Ops team

Data Sync & Integrations

• Ensure CRM syncs with other databases (Google Sheets, Airtable, etc.)
• Collaborate with Tech to create or improve automations and APIs
• Perform manual updates during pilot phases

Reporting & Audits

• Generate weekly lead flow and attribution reports
• Validate deal closure data for commission releases
• Assist in quarterly tier audits

Experience Required:

• 2-3 years of experience
• Bachelor’s degree in Business Administration / Marketing / Management / Information Systems / Computer Science / Data Analytics / Statistics / Economics
• Certifications from Salesforce Administrator, HubSpot CRM, Zoho CRM, or similar.
• Technical courses such as SQL, data analytics, Google Sheets/Excel advanced, API basics.