CRO Lead

CRO Lead Who are we? We are Spyne, redefining how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea using AI-powered visuals to help dealers sell online faster has evolved into a full-fledged AI-first automotive retail ecosystem. Backed by $16M in Series A funding from Vertex Ventures, Accel, and other top investors, we re scaling fast: Expanded across the US & EU markets Launched industry-first AI-powered Image & 360 solutions Achieved a 5X revenue surge in 15 months, aiming for 3-4X growth this year Now, we re rolling out an end-to-end GenAI Automotive Retail Suite and pushing into the US market to bring our AI-driven products to 3,000-4,000 dealers. Read more about us: Studio AI Product - t.ly/t0Ko5 Retail AI Product - t.ly/EyKC9 Series A Announcement - Spyne raises $16 Mil! Spyne raising another round!! Spyne secures funding for US Expansion! Role Overview We are looking for a sharp and analytical CRO (Conversion Rate Optimization) Lead to take end-to-end ownership of optimizing user journeys and improving conversion metrics across our digital funnel. You will work cross-functionally with Product, Marketing, Design, and Sales to create frictionless, high-converting experiences that accelerate growth across regions, especially the US and EU. Location : Gurugram (Work from Office, 5 days a week) Role : Full-time | Founders Office - Growth & Revenue Optimization Key Responsibilities 1. Funnel Strategy & Execution Analyze the full digital journey (website, landing pages, ads, demo bookings, etc.) and identify key drop-off points Build, test, and scale A/B and multivariate experiments to improve conversion rates Implement frameworks to constantly track performance across all funnel stages (e.g., visitor-to-signup, demo-to-close) 2. Behavioral Analytics & Insights Use tools like Hotjar, Google Analytics, Mixpanel, HubSpot, etc. to gather user insights Conduct cohort analysis, heatmaps, and user journey mapping to refine targeting Set up dashboards and reporting systems to communicate results across teams 3. Landing Page & Web Optimization Collaborate with product design to create compelling, conversion-friendly interfaces Develop hypotheses for testing headlines, CTAs, page layouts, forms, and pricing formats Optimize site speed, mobile UX, and lead-gen workflows 4. Growth Experiments & Cross-Team Collaboration Launch high-impact growth experiments to optimize CAC, lead quality, and sign-up velocity Partner with SEO, performance marketing, sales, and product to align on growth priorities Create a playbook of what works for each customer segment (dealers, marketplaces, OEMs) Ideal Candidate You re a great fit if you Have deep experience in CRO, growth marketing, or funnel optimization (especially in B2B SaaS) Are obsessed with numbers, data, and user behavior Understand GTM motion and how to reduce friction from awareness to conversion Can hustle and prioritize like a true founder s mindset - getting things live matters Are constantly A/B testing copy, UX, CTAs, and landing flows You re likely not a fit if you Rely entirely on design or marketing to build test ideas Prefer data collection over fast execution and iteration Don t actively use CRO tools or experiment dashboards Preferred Background 3-5 years of experience in CRO, Growth, or Performance Marketing roles Prior experience at a fast-growing SaaS, mobility-tech, or e-commerce startup Hands-on knowledge of tools like Optimizely, VWO, Google Optimize, HubSpot, GA4 Ability to write clear testing hypotheses, analyze results, and scale wins Bonus: Experience optimizing funnels for US/EU markets or working with automotive verticals Why Spyne? Culture : High-ownership, zero-politics, execution-first Growth : $5M to $20M ARR trajectory Learning : Work with top GTM leaders and startup veterans Exposure : Global exposure across U.S., EU, and India markets Compensation : Competitive base + performance incentives + stock options