Job
Description
Job Description Work Experience : 5+ Years Location: Hyderabad, India Job Type : Full Time No. of Opening: 1 Posted On : May 21, 2025 Skills : Conversion Rate Optimization (CRO), A/B Testing, Multivariate Testing, Optimizely, VWO, Convert.com Key Responsibilities: CRO Strategy & Execution: Develop and lead conversion optimization strategies tailored to eCommerce performance KPIs (conversion rate, AOV, cart abandonment, etc.). Own the experimentation roadmap design and manage A/B, multivariate, and split tests across critical user journeys. Use findings to inform UX/UI improvements in collaboration with the design team. User Behavior & Data Analysis: Analyze heatmaps, scroll maps, session recordings, and funnel analytics to identify friction points and user drop-offs. Combine quantitative and qualitative data to form clear hypotheses about user behavior and testing opportunities. Leverage tools such as Hotjar, Crazy Egg, Microsoft Clarity, or FullStory to drive insights. Competitor Benchmarking & UX Research: Conduct competitive analysis and usability reviews to identify UX best practices across the e-commerce landscape. Stay updated on industry trends and testing techniques to continuously evolve Kensium s CRO playbook. Collaboration & Implementation: Partner closely with UI/UX design teams to align visual changes with testing insights. Work alongside developers and project managers to ensure timely test deployments and feature rollouts. Monitor post-implementation performance and report on test outcomes with statistical confidence. Measurement & Optimization: Create detailed performance reports and dashboards showing test results, wins/losses, and next steps. Establish and refine CRO KPIs and success metrics across different client verticals. Required Skills & Qualifications: 3+ years of hands-on experience in Conversion Rate Optimization for eCommerce or performance websites. Strong grasp of A/B and multivariate testing methodologies, hypothesis design, and statistical significance. Proficiency in CRO platforms like Optimizely, VWO, Convert.com, etc. Skilled in analytics platforms: GA4, Looker Studio, Google Tag Manager, and behavior analysis tools (Hotjar, FullStory, etc.). Understanding of UX principles and how they influence user decision-making and online behavior. Excellent communication skills capable of presenting findings and recommendations to clients and internal teams. Preferred Traits: Empathetic to users, obsessed with data, and curious about every detail. Ability to think strategically but also dive deep into UX patterns, site structures, and conversion flows. Comfortable working in agile, cross-functional teams. Strong visual storytelling abilities when it comes to presenting data and test outcomes. Sound Like You? Submit your cover letter and resume to careers@kensium.com
