CRM Manager"> CRM Manager

Role Overview

We re seeking a hands-on and detail-oriented CRM Manager to drive end-to-end customer lifecycle campaigns across channels. You ll play a key role in planning, executing, and optimizing campaigns that improve user engagement and retention.

Job Responsibilities:

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  Plan, oversee, and execute engaging CRM campaigns across email, push notifications, in-app messages, and SMS to drive engagement, retention, nurturing, and reactivation



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  Own the CRM content calendar ensure timely campaign planning, scheduling, and delivery aligned with business priorities



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  Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives



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  Monitor and report campaign performance through dashboards, weekly/monthly reports, and actionable insights for leadership



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  Understand data flow in marketing automation tools; extract, analyze, and share performance metrics with key stakeholders



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  Continuously optimize campaigns based on performance trends, A/B tests, and customer insights



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  Ensure smooth CRM operations, resolving execution bottlenecks and driving process improvements

What we are looking for:

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  5+ years of experience in a dedicated CRM or lifecycle marketing role.



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  Preferably from an EdTech or consumer-tech background.



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  Proven ability to strategize and execute CRM campaigns end-to-end including setup, testing, monitoring, and reporting.



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  Hands-on experience with CleverTap (required); familiarity with tools like MoEngage, WebEngage, or Salesforce Marketing Cloud is a plus.



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  Strong data-driven mindset with the ability to segment users, interpret campaign analytics, and optimize targeting.



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  Solid understanding of CRM backend systems, data flows, and database management



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  Demonstrated operations management skills across multiple channels (email, push, SMS, in-app).



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  Excellent project management and organizational skills able to handle multiple campaigns and collaborate with various stakeholders.



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  Strong cross-functional collaboration must work effectively with business, design, content, and analytics teams.



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  High attention to detail zero tolerance for errors in customer-facing communication, links, tracking, and segmentation.

Why Join us:

Join us in shaping the future of learning. Be part of a team thats driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.