CRM Manager

ResponsibilitiesLead the end-to-end CRM strategy, ensuring alignment with business goals, marketing calendars, and player lifecycle journeys.Manage and mentor a team of CRM Executives and Specialists to deliver personalized campaigns across email, SMS, and push notifications.Collaborate cross-functionally with Product, Design, Compliance, and BI to deliver relevant, timely, and brand-consistent player communications.Own the planning, segmentation, execution, and performance analysis of all CRM and promotional campaigns.Ensure seamless delivery and optimization of automated lifecycle journeys, including onboarding, reactivation, and loyalty programs.Spearhead A\/B and multivariate testing strategies to improve engagement and conversion KPIs.Provide regular performance reports with clear insights and actionable recommendations.Ensure full compliance with UKGC regulations and adapt strategies accordingly in this ever-evolving environment.Requirements4+ years experience in CRM, with at least 1-2 years in a managerial or strategic leadership role.Strong background in online gaming, eCommerce, or other high-volume B2C digital businesses.Proficiency in using CRM platforms (e.g. Adobe Campaign Manager, Salesforce Marketing, Xtreme Push) and marketing automation tools.Experience designing dynamic Email Templates (HTML + CSS is a plus).Strong understanding of customer segmentation, personalisation, journey mapping, and targeting strategies.Analytical mindset with the ability to interpret data and generate actionable insights.Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.Strong communication skills, both written and verbal, with the ability to collaborate effectively across teams.Attention to detail and a commitment to delivering high-quality, error-free campaigns.BenefitsHybrid work-from-home model.Competitive salary (DOE).Discretionary Annual Performance Bonus.Employee Assistance Program.Medical Insurance.Meal Voucher. ",