Crm Manager

Position Summary:

The Assistant Manager CRM will play a key role in managing and optimizing customer relationships for the real estate business. They will be responsible for ensuring smooth communication between the organization and customers, developing effective CRM strategies, and supporting sales and customer service efforts. This position involves working closely with internal teams to improve customer engagement, satisfaction, and retention.

Minimum Requirements:

• 4-7 years of experience in customer relationship management, real estate, or sales support, preferably in the real estate sector.

• Prior experience using CRM software and data analysis tools.

• Experience in handling client queries, providing customer support, and maintaining client satisfaction.

Skills:

• Strong communication and interpersonal skills.

• Good understanding of real estate processes and customer expectations.

• Proficient in Microsoft Office Suite, especially Excel for reporting and analysis.

• Strong attention to detail and data accuracy.

• Ability to multitask and handle multiple customer interactions simultaneously.

• Knowledge of lead management and sales conversion strategies. Personal Attributes:

• Customer-focused with a passion for creating positive customer experiences.

• Proactive, solution-oriented, and adaptable to changing business needs.

• Team player with the ability to work independently and handle a variety of tasks.

Key Responsibili es:

1. CRM System Management:

• Oversee the day-to-day operations of the CRM system (e.g., Salesforce, Navision, Zoho CRM) for the real estate business.

• Ensure all customer data is accurately entered, maintained, and updated in the CRM system.

• Generate and track reports to analyze customer trends, purchasing behavior, and feedback.

2. Customer Relationship Development:

• Manage and nurture relationships with prospective, current, and past clients.

• Collaborate with the sales and marketing teams to ensure seamless communication and effective lead management.

• Assist in designing and executing personalized communication strategies, including email, SMS, and call campaigns to boost customer engagement and satisfaction.

3. Customer Support:

• Respond to customer inquiries and concerns in a timely and professional manner.
• Assist in resolving issues and providing solutions, ensuring a positive experience for all clients.
• Track and follow up on customer feedback to improve overall service.

4. Sales Support:

• Provide support in lead generation, lead nurturing, and follow-up through the CRM system.
• Work with the sales team to identify opportunities for upselling and cross-selling based on CRM insights.
• Maintain customer records to ensure accurate and timely communication and reporting to the sales team.

5. Report and Analytics:

• Prepare regular reports on CRM performance, customer engagement, sales conversions, and feedback.
• Identify and track key performance indicators (KPIs) to evaluate CRM effectiveness and suggest improvements.

6. Process Improvement:

• Concurrently evaluate and improve CRM processes to enhance customer satisfaction and retention.
• Implement best practices for CRM usage, ensuring data integrity and optimizing the user experience.
• Assist in training new employees or other team members on CRM best practices.

7. Collaborate on and coordinate:

• Work closely with the marketing team to align CRM strategies with broader marketing campaigns.
• Coordinate with the sales team to ensure a unified approach to customer engagement and sales conversion.
• Collaborate with other departments, such as legal, finance, and operations, to address customer needs and ensure smooth transactions.

8. Customer Retention Strategies:

• Assist in developing strategies to retain clients and encourage repeat business. o Implement customer loyalty programs and track their effectiveness.