Crm Manager

Key Responsibilities

Lead Generation & Management

• Generate and capture leads from multiple sources (website, campaigns, referrals, exhibitions, cold outreach, etc.)
  
• Qualify leads and assign them to the appropriate sales team
  
• Maintain and update lead data in the CRM system
  
• Track lead status from inquiry to closure
  

Sales Coordination & Follow-Up

• Monitor sales activities and ensure

  timely follow-ups

  by the sales team
• Coordinate with sales executives for proposal, negotiation, and closure stages
  
• Escalate delayed or critical follow-ups to management
  
• Support the sales team with customer data and history
  

CRM & Reporting

• Maintain accurate customer, lead, and opportunity records in CRM
  
• Generate

  daily, weekly, and monthly sales reports

  , including:
• Sales pipeline
  
• Conversion ratios
  
• Follow-up status
  
• Distribute reports to concerned departments (Sales, Management, Operations, Finance)
  
• Analyse data to identify gaps and improvement opportunities
  

Client Relationship Management

• Act as a point of contact for key clients when required
  
• Ensure timely response to client inquiries and concerns
  
• Track customer feedback, complaints, and resolution status
  
• Support customer retention and repeat business initiatives
  

Process Improvement & Compliance

• Define and implement CRM processes and best practices
  
• Ensure sales teams follow CRM discipline and data accuracy
  
• Train users on CRM usage and reporting
  
• Support management with data for decision-making
  

Qualifications

• Bachelors degree in Business Administration, Marketing, or related field
  
• 4–8 years of experience in

  CRM, sales coordination, or business development

• Experience in B2B sales environment preferred
  

Skills & Competencies

Technical Skills

• Hands-on experience with CRM tools (Salesforce, Zoho, HubSpot, or similar)
  
• Strong reporting and data analysis skills (Excel, dashboards)
  
• Understanding of sales cycle and lead management process
  

Soft Skills

• Strong communication and coordination skills
  
• Analytical and detail-oriented mindset
  
• Customer-centric approach
  
• Ability to work cross-functionally