CRM Executive

Campaign Execution Operations

• Execute daily, weekly, and monthly CRM campaigns across

  MoEngage / CleverTap or other similar tools

  . SMS, Push Notifications, WhatsApp, Email,Mobile In-apps and RCS.
• Ensure timely setup, QA, and launch of all campaigns with zero errors.
• Basic understanding of Excel/Goggle Sheets.

Lifecycle Journey Support

• Assist in setting up and maintaining automated lifecycle journeys (activation, engagement, retention, and reactivation).
• Support ongoing improvements to journey logic, segments, and triggers.

• Build audience segments based on user behavior, events, and attributes.
• Implement personalization rules across campaigns and journeys.

• Monitor campaign delivery, CTR, conversion, and other funnel metrics.
• Share performance dashboards, insights, and improvement opportunities with the CRM Manager.

A/B Testing Optimization

• Assist in setting up A/B experiments and track test results.
• Contribute to insights that help optimize communication strategy.

Cross-Functional Coordination

• Coordinate with content, design, product, and analytics teams to ensure smooth campaign workflows.

• 1 3 years

  of hands-on experience in CRM, retention marketing, or lifecycle operations.
• Proficiency in CRM tools like

  MoEngage or CleverTap

  (mandatory).
• Experience in managing

  SMS, Push Notifications, WhatsApp, and RCS

  campaigns.
• Basic understanding of segmentation, funnels, and campaign analytics.
• Strong attention to detail and ability to manage multiple campaigns in parallel.
• Good communication skills and ability to work cross-functionally.
• Immediate joiners / short notice period preferred.