Job
Description
We’re building India’s most stylish, culture-forward oral care brand – and we’re looking for a creator whisperer to lead the charge.👋 About the Role This role is equal parts brand evangelist, talent scout, campaign architect, and cultural insider . As the Creator Program Manager at Salt Oral Care , you’ll build and scale Salt’s influencer and creator partnerships — from grassroots gifting to viral collabs . You’ll shape Salt’s cultural currency and amplify our voice through aspirational and authentic creators. 🔑 What You'll Do 🎯 Influencer Strategy & Relationship Building Build and own the Salt Creator Program across nano, micro, and macro tiers. Identify, vet, and onboard creators aligned with Salt’s vibe and values. Manage long-term relationships – from gifting to paid partnerships . Negotiate contracts, ensure timelines, and deliver scroll-stopping content. 🎥 Campaign Execution & Content Integration Co-create campaign briefs with brand & performance teams. Run influencer-led content for product drops, events, and brand moments. Ensure brand consistency across Instagram, TikTok, YouTube Shorts, etc. Optimize content for virality, engagement, and shareability . 🤝 Community Building & Creator-Led IPs Launch initiatives like Creator Labs , Switch to Salt Challenges , and Creator Trips . Build our ambassador network and generate 200+ UGC assets monthly. Turn creators into super fans and storytellers . 📈 Analytics & Reporting Track performance: reach, engagement, conversions, and ROI. Build monthly/quarterly dashboards and iterate fast. Tie creator campaigns to growth and revenue goals. 🤓 Cross-Functional Collaboration Work closely with brand, content, PR, and performance teams. Coordinate with legal, finance, and ops for contracts, compliance, and payouts. ✅ What We’re Looking For 3–5 years experience in influencer marketing or creator partnerships. Deep knowledge of Gen Z & millennial social behavior . Obsessed with aesthetics, culture, storytelling, and viral content . Strong relationship-builder + sharp negotiator. Data-literate and highly organized. Show more Show less
