Creative Strategist

Role Overview

We’re looking for a Creative Strategist who can shape ideas that resonate with fashion-forward audiences and drive performance across digital channels. You’ll lead campaign thinking — from Instagram Reels to festive drops — and ensure every piece of content aligns with our brand voice, aesthetic, and customer insight.

Key Responsibilities

• Conceptualize and plan monthly content and campaign themes based on brand goals, trends, and seasonal moments
• Create scroll-stopping briefs and storytelling ideas for product launches, festive campaigns, influencer collabs, and sales
• Lead creative direction for visual and video content across Instagram, website, WhatsApp, Meta Ads, and more
• Collaborate with design, performance marketing, product, and influencer teams to execute campaigns cohesively
• Use performance data (CTR, views, ROAS, etc.) to refine future creative strategies
• Stay plugged into fashion, lifestyle, and jewellery trends and turn cultural moments into creative opportunities

You’ll Thrive in This Role If You:

• Have a sharp aesthetic sense and love for visual storytelling
• Understand women’s fashion behaviour and digital-first shopping journeys
• Can think in Instagram Reels, swipe-ups, and email headers — with creativity that converts
• Love ideating concepts that feel fresh, feminine, and fashion-forward
• Are equally comfortable talking about mood boards, hooks, or ad performance metrics

Requirements

• 2–5 years of experience in creative strategy, content creation, or brand marketing (fashion/jewellery/e-comm preferred)
• Strong understanding of Instagram, Meta Ads creatives, and D2C brand tone
• Portfolio of campaigns, reels, or creatives with tangible performance or engagement outcomes
• Basic understanding of creative tools (Canva, Figma, or Adobe tools is a plus)
• Strong communication and copy sensitivity

Bonus Points If You Have:

• Experience with creator collaborations or influencer briefs
• Worked in a D2C setup with monthly drops / new product rollouts
• Hands-on with scriptwriting, shoots, or styling moodboards

Why Join Us?

• Be part of a growing, founder-led brand in the lifestyle space
• Freedom to lead creative thinking across channels and formats
• Work with a small, fast-moving, idea-first team
• Your ideas will directly shape how women engage with style and jewellery