Creative Strategist

Pepper (https://www.pepper.inc/) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

We are looking for a strategic thinker who can translate business objectives into sharp creative strategies and campaign narratives. This role sits at the intersection of brand strategy, cultural insight, and creative direction — with end-to-end ownership from hero idea to hygiene rollout.

Note- This is an on-site role (Remote and Hybrid applications will not be processed)

Key Responsibilities:

• Campaign Strategy & Conceptualization:

  Develop and define campaign strategy rooted in audience insight, business goals, platform behavior, and brand context.

• Brand Positioning:

  Establish and refine brand messaging, tone of voice, and communication frameworks that stay consistent across platforms.

• Creative Direction:

  Brainstorm and translate strategy into hero campaign ideas and scalable content ecosystems (Hero → Hub → Hygiene) across all key touchpoints.

• Pitch Leadership:

  Build and present clear, persuasive pitch narratives from insight to idea to execution. Create visually stunning and persuasive pitch decks to present campiagn ideas and strategies

• Client Collaboration:

  Collaborate with clients to understand their brand identity, objectives, and feedback, ensuring all creative deliverables exceed expectations.

• Market Research:

  Stay updated on industry trends, competitor strategies, and audience insights to inform campaign development.

Qualifications:

• Minimum 3+ years in an advertising agency, focusing on campaign conceptualization and execution
• Proven ability to develop innovative campaign ideas and strategies
• Strong skills in creative ideation and scriptwriting
• Experience in creating persuasive pitch decks for clients and stakeholders
• Solid understanding of brand positioning and strategy refinement
• Familiarity with social media platforms and successful campaign execution
• Ability to conduct market research on industry trends and audience insights
• Strong analytical skills for assessing campaign performance
• Adaptability to thrive in a fast-paced environment and changing client needs

Benefits at Pepper:

• Paid parental leave
• Paid menstrual leave
• Comprehensive medical insurance for all employees and their dependents (including parents/in-laws)