Creative Strategist

6 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Creative Strategist

Location: Bangalore

Experience: 4-6 Yrs

Educational: Graduate


About the role:


Responsibilities:

Creative Direction & Conceptualization:

  • Lead concept development for brand campaigns, influencer content, video ads, and statistics.
  • Build narrative frameworks for new product launches, hero product storytelling, and topical moments.
  • Develop content ideas that ladder up to brand positioning while driving performance outcomes.

Influencer-Led Storytelling:

  • Craft creator briefs and influencer content formats that feel organic yet drive results.
  • Work with the influencer team to shape storytelling that is platform-native, authentic, and aligned to brand tone.
  • Identify repeatable content formats and moments that can scale with different creators.

Performance-Driven Creative Strategy:

  • Create and optimize high-converting ad creatives across Meta, YouTube, and programmatic.
  • Own the performance creative calendar in collaboration with the growth team.
  • Run A/B testing for hooks, scripts, and formats to continuously improve creative effectiveness.

Video Production & Content Oversight:

  • Guide scripting, storyboarding, and direction for video ads, campaign films, and social content.
  • Collaborate with production teams, editors, motion designers, and creators to bring ideas to life.
  • Ensure all creative output aligns with brand tone — minimal, clinical, clean, and modern.

Consumer & Trend Insight Integration:

  • Stay sharp on Gen Z content trends, skincare storytelling formats, and creator styles.
  • Use qualitative insights, platform trends, and competitor benchmarking to inspire creative direction.

Team Collaboration:

  • Work cross-functionally with brand, creative, product and growth teams.
  • Manage external agencies, freelancers, and production vendors as needed.
  • Oversee project timelines, quality control, and creative reviews end-to-end.


Requirements:

  • 3–6 years of experience in creative direction, brand storytelling, or content strategy.
  • Proven success in creating high-performing content for digital-first consumer brands (beauty/skincare a plus).
  • Deep understanding of video-first storytelling, especially for performance platforms like Meta and YouTube.
  • A strong visual and narrative sensibility — you know how to turn a product into a story.
  • Comfortable navigating between high-concept and hands-on — from writing hooks to directing shoots.
  • Excellent communication, leadership, and project management skills.


About Hireginie:

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