Creative Project Lead

Job Requirements

Job Purpose:

Creative Project Lead will be responsible for consolidating business requirements and developing plans/ creative solutions for marketing deliverables. The incumbent will participate in creative sessions to develop solutions within budgets and timelines. He/ she will effectively manage vendor relationships.

Key Responsibilities:

• End to end responsibility for Creative Video creations for respective Brand launches in close collaboration with the Leads / Heads Lead a project from brief to completion while ensuring adherence to timelines
• Work with cross functional teams to understand requirements and assigning tasks within the creative studio team
• Translate ideas to the creative team effectively in order to provide clarity on requirements an deliverables
• Develop a workflow to ensure smooth processes and review of progress
• Provide feedback to the creative strategy team, make changes or modifications as required
• Ensure quality control by checking the design / solution to meet project requirements and adherence to budget and timelines
• Prepare and submit status reports to internal and external stakeholders as per requirement
• Oversee the maintenance of a documentation or filing system to track versions and submissions
• Establish brand custodianship for new digital assets and ensure coordination and growth of digital and frictionless consumer access agenda
• Provide Communication support for India and International marketing, Aftermarket/Service business function, Apparel and GMA function etc.
• Work with agencies and create content directly for meeting project-based business targets, both National & International
• Support Newsroom content creation by mining opportunities to create stories that shape opinions
• Spot opportunities to curate and repurpose user-generated content
• Drive marketing efficiencies through digital initiatives and support Digital, Public Relations, Marketing activities by creating and curating content for Brand-led growth activities and new businesses according to the launch & sustenance plan
• Provide business support for Sales, Service, Spares (SSS), After Market, Digital, CRM, Internal
• Communications, International and India Business+ teams for immediate/urgent and long-term content requirements
• Develop content for various projects as per the brief

Education:

• Bachelor’s degree (Full Time) in advertising, marketing, sales, business or related field Masters in Business Administration (MBA) / Post Graduate

Experience:

• 12+ years relevant experience in a Creative role.