Creative Marketing Specialist

About the Role

We are seeking a highly creative and strategic Creative Marketing Specialist to be the driving force behind our marketing content, with a strong focus on digital and social media platforms. This role requires a unique blend of strategic thinking, deep understanding of digital trends (especially UGC and Short-Form Video), and hands-on execution from concept to final delivery. The ideal candidate will be a storyteller, a scriptwriter, a shoot director, and an expert in what makes content perform on platforms like TikTok, Instagram Reels, and YouTube Shorts.

Key ResponsibilitiesCreative Strategy & Concept Development

• Translate Marketing Goals into Creative Content: Deeply understand marketing needs (e.g., ticket sales, brand awareness, new product launches) and develop high-impact creative concepts to meet those objectives.
• Content Ideation: Lead the brainstorming and development of concepts for short-form videos, static ads, social media campaigns, and user-generated content (UGC) campaigns.
• Trend Monitoring: Stay current on the latest social media platform features, trends, algorithms, and best practices across various platforms to ensure our content is always cutting-edge and relevant.

Execution & Production

• Scriptwriting: Be the primary writer for all video content, developing engaging, concise, and platform-specific scripts that drive action.
• Shoot Direction: Provide hands-on creative and technical direction during content shoots (both internal and external), ensuring the final visual and narrative style aligns with the approved concept and brand guidelines.
• Creative Oversight: Oversee the post-production process (editing, graphics, sound) to ensure the final assets are polished, effective, and optimized for maximum performance.
• Quality Control: Ensure all creative output is visually appealing, on-brand, and of the highest quality.

Social Media & Performance

• UGC Strategy: Develop and execute strategies to encourage, manage, and repurpose high-quality User-Generated Content to build community and trust.
• A/B Testing: Collaborate with the performance marketing team to design and deploy A/B tests for ad creatives, using data to inform and iterate on future creative direction.

Qualifications

• Experience: 3+ years of experience in a creative marketing, content creation, or social media role, with a strong portfolio showcasing successful digital campaigns.
• Expertise in Short-Form Video: Demonstrable track record of creating high-performing content for platforms like Instagram Reels, and YouTube Shorts.
• Technical Fluency: Proven ability in scriptwriting for digital and social media, with a strong sense of pacing and visual storytelling.
• Directing Skills: Understanding of basic film/video production principles, including lighting, composition, camera angles, and talent direction.
• Strategic Mindset: Must be able to switch between high-level strategy and detailed, hands-on execution.
• Communication: Excellent verbal and written communication skills; ability to articulate creative vision clearly to both team members and external partners.

Bonus Points

• Experience in marketing for Theatre, Arts, or Entertainment industries.
• Proficiency in basic video editing (e.g., CapCut, Premiere Pro) and/or graphic design (e.g., Canva, Photoshop).

Job Type: Full-time

Pay: ₹450,000.00 - ₹600,000.00 per year

Work Location: In person