Creative Marketing Specialist

As a Creative Marketing Specialist, your role will be to drive the marketing content for the company, focusing primarily on digital and social media platforms. You will need to bring a unique combination of strategic thinking, understanding of digital trends (especially UGC and Short-Form Video), and hands-on execution skills to the table. Your responsibilities will include: - **Creative Strategy & Concept Development** - Translate Marketing Goals into Creative Content: Understand marketing needs and develop creative concepts to meet objectives. - Content Ideation: Lead brainstorming for short-form videos, static ads, and social media campaigns. - Trend Monitoring: Stay updated on social media platform features, trends, and best practices. - **Execution & Production** - Scriptwriting: Develop engaging, platform-specific scripts for video content. - Shoot Direction: Provide creative direction during content shoots to align with brand guidelines. - Creative Oversight: Manage post-production to ensure polished final assets. - Quality Control: Ensure all creative output is visually appealing and on-brand. - **Social Media & Performance** - UGC Strategy: Develop strategies to manage and repurpose User-Generated Content. - A/B Testing: Collaborate with the performance marketing team to design A/B tests for ad creatives. **Qualifications** - Experience: 3+ years in creative marketing, content creation, or social media with a strong portfolio. - Expertise in Short-Form Video: Track record of creating content for platforms like Instagram Reels and YouTube Shorts. - Technical Fluency: Proficient in scriptwriting for digital and social media. - Directing Skills: Understanding of film/video production principles. - Strategic Mindset: Ability to switch between high-level strategy and hands-on execution. - Communication: Excellent verbal and written communication skills. In addition, experience in marketing for Theatre, Arts, or Entertainment industries, proficiency in basic video editing, and graphic design are considered bonus points for this role. This is a full-time position with in-person work location.,