Creative Lead

As a Creative Lead, you will be at the core of our brand, blending the strategic mindset of a brand marketer, the visual intuition of a designer, the storytelling finesse of a storyteller, and the organizational skills of a campaign manager. Your responsibilities will encompass overseeing all creative aspects, content creation, communication strategies, and campaign management, ensuring our brand's presence resonates consistently and effectively across various platforms. You will be tasked with spearheading the creative direction across brand development, design, content creation, social media, public relations, motion graphics, and events. Additionally, you will take charge of refining and advancing our brand identity as we unveil a fresh aesthetic targeted at the SME market. Your role will involve orchestrating integrated campaigns spanning digital, above-the-line, below-the-line, social media, and events to enhance brand awareness, foster consideration, and drive pipeline growth. Managing and guiding a team comprising designers, content creators, video editors, and social media specialists will be a significant aspect of your role. It will be crucial for you to translate business objectives into engaging narratives, compelling copy, visually appealing stories, and brand representations. Collaborating closely with various departments such as product marketing, performance, growth, sales development representatives, partnerships, and sales teams will be essential to align brand initiatives with the go-to-market strategy. You will be instrumental in conceptualizing and supervising the production of videos, explainers, and brand films that encapsulate strong storytelling elements. Building and nurturing partnerships with agencies, production houses, writers, PR consultants, freelancers, and creative collaborators will also be part of your responsibilities. Your role will entail being the advocate for our target audience, ensuring that our narratives resonate with small and medium enterprises, startups, and contemporary businesses. Staying abreast of cultural shifts, design trends, and marketing innovations will be imperative to keep our brand current and engaging. While bringing a distinct point of view, you will collaborate with flexibility, always aligning your creative inputs with business objectives and outcomes. To excel in this role, you should possess over 10 years of experience encompassing agency and in-house brand roles. An ideal candidate would have transitioned from an Account Manager to a Brand/Creative Strategist or evolved into brand ownership from a design/content leadership background. Demonstrable success in building and leading creative teams, executing impactful multichannel brand campaigns, and crafting compelling copy and storytelling is essential. A robust grasp of design principles, visual hierarchy, motion graphics, and digital-first strategies, coupled with proficiency in content marketing, public relations, event management, and social media tactics, will be advantageous. A keen eye for detail, a nuanced understanding of B2B marketing funnels, and the ability to tailor storytelling for diverse stakeholders will be valuable assets. You should exhibit strong collaboration skills, the capacity to embrace feedback, adaptability, and a commitment to maintaining high creative standards. As an inspirational leader and mentor, you should empower creative talents to excel while aligning their efforts with the overarching brand vision.,