Creative Director

Role : Creative Director

PSI is India’s largest venture studio in AI and Deep Tech, headquartered in New Delhi. We’re committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up. 

stealth media-tech venture

Creative Director

The role involves building the creative function from the ground up including internal team structure, external production relationships, content strategy, and campaign execution workflows. You will collaborate closely with Strategy, Media, Research, and Technology teams to ensure that every campaign asset is sharp, impactful, and contextually aligned with audience insights and campaign goals.

Key Responsibilities

campaign ideation

creative strategy

conceptualize original, high-impact campaign ideas

●     Define the message architecture, campaign theme, and storytelling framework, ensuring every output ladder ups to the strategic core

cohesive creative directions

●     Oversee development of all campaign collateral from social media assets and long-form content to videos, public-facing documents, and OOH creatives

●     Review and guide creative outputs across copywriting, graphic design, video editing, and motion graphics

●     Ensure timely delivery and quality control across all creative deliverables in fast-paced campaign environments

●     Build and manage a cross-functional in-house creative team, including designers, writers, editors, and content producers

●     Define internal processes, feedback cycles, and asset review protocols

●     Mentor junior creatives and develop training or benchmarking systems for quality assurance

●     Work with internal teams (Strategy, Media, Research, Data, Content) to align creative direction with campaign objectives

●     Collaborate with Founders and Campaign Leads on high-priority mandates and narrative interventions

●     Represent the creative function in leadership reviews and external stakeholder discussions

●     10+ years of experience in creative leadership roles, ideally in advertising, political communications, or public engagement firms

●     Strong background in campaign execution with a proven ability to manage high-output creative teams

●     Experience working across formats (digital, print, video, social, and events) and adapting campaigns to regional or demographic nuances

• ●     Demonstrated ability to balance storytelling, design, and data-informed creative decision-making ●          Prior work with AI or technology-enabled creative tooling is a strong advantage